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Hospitality Marketing (Post-Degree Diploma)

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IMPORTANT NOTICE Students starting this program in the Fall 2019 semester or later will be required to have a program GPA of 2.00 or higher in order to graduate.
Faculty: Commerce & Business Administration
Credits: 30.0
Length: One year
Campuses: Coquitlam
Credential: Post-Degree Diploma
Admission Type: Limited enrolment
Learning Format: Full-time, Part-time
Offered: Fall, Winter, Summer
program overview
The Post-Degree Diploma in Hospitality Marketing prepares students for marketing leadership roles in the hospitality industry. Students work on real projects in the business community and gain practical marketing skills, including market research, branding, advertising and customer relationship management.
curriculum framework

Graduation Requirements

  • Successful completion of 30 credits
  • 70% (21 credits) of all coursework must be completed at Douglas College
  • Provide proof of 100 hours of hospitality industry work experience.
  • Courses used towards a previously received credential can be used to meet program requirements, but additional courses will need to be taken to replace these credits

Course Requirements:

Course Number Course Title Credits

Select one course from the following three options:

HOSP 1235

F&B Service Operations

3.00

HOSP 2240

Front Desk Operations

3.00

HOSP 2255

Beverage Management

3.00

Select one course from the following two options:

HOSP 2465

Event Management

3.00

HOSP 3120

Sustainable Event Planning and Simulation

3.00

Required Courses:

HOSP 2415

Hospitality Sales and Advertising

3.00

HOSP 2455

Hospitality Business Policy

3.00

MARK 1120

Introductory Marketing

3.00

Select five courses from the following ten options:

MARK 3215

Buyer Behaviour

3.00

MARK 3235

eMarketing

3.00

MARK 3300

International Marketing

3.00

MARK 3340

Promotional Strategy

3.00

MARK 4360

Customer Relationship Management 3.00

MARK 4441

Marketing Research

3.00

MARK 4470

Professional Services Marketing

3.00

MARK 4410

Sales Management

3.00

MARK 4440

Marketing Strategy 3.00
MARK 4483

Marketing Practicum

3.00

Total Credits

30.00

special academic requirements

A minimum of 70% of the required courses for this program must be taken at Douglas College.

career transfer pathways
Tourism is one of the largest employers in B.C. and Canada, and the largest and fastest growing industry in the world. The Post-Degree Diploma in Hospitality Marketing provides the skills and background needed to succeed in leadership roles in the hospitality sector. These roles can include consulting, operations management, sales and marketing, and event planning.
admission requirements

Applicants must meet the admission requirements listed below:

  • General College Admission Requirements
  • Applicants must have an undergraduate degree from a recognized post-secondary institution in Canada or an equivalent credential from an approved institution of a different country. Any applicant who earned their credential in a language other than English must meet the Douglas College English language proficiency requirement.
program cost

You can get an average cost for your program - tuition and student fees, books, uniforms, lab fees etc - on the Program Cost page. 

Only programs approved for student loan funding are listed on the Program Cost page. For all other programs, refer to the Tuition Fee page.

curriculum guidelines

Program Guidelines for previous years are viewable by selecting the version desired. If you took this program and do not see a listing for the starting semester/year of the program, consider the previous version as the applicable version.

upcoming info sessions
Thursday 5:00 PM September 27, 2018 NWC room: #N2201 register»
Tuesday 5:00 PM October 16, 2018 COQ room: #A1470 register»
Thursday 5:00 PM October 18, 2018 NWC room: #N2201 register»
Tuesday 5:00 PM November 13, 2018 COQ room: #A1470 register»
Thursday 5:00 PM November 15, 2018 NWC room: #N2201 register»
Tuesday 5:00 PM December 04, 2018 COQ room: #A1470 register»
Thursday 5:00 PM December 06, 2018 NWC room: #N2201 register»