1. Foundations of Strategic Self-Leadership in Marketing
Examine how personal leadership drives success in modern marketing
Identify characteristics of influential marketing leaders and strategists
Connect personal values and mindset to long-term professional growth
2. Developing a Proactive and Strategic Mindset
Apply prioritization, time management, and SMART goal-setting frameworks
Explore the role of self-discipline and habit formation in professional success
Assess how AI is reshaping marketing roles and career adaptability
3. Personal Brand Strategy and Market Positioning
Define a clear value proposition and personal brand attributes
Identify and segment your target audience for career alignment
Develop positioning strategies to enhance credibility and visibility
4. Emotional Intelligence and Decision-Making
Evaluate decision-making models relevant to marketing and leadership
Explore emotional intelligence and its role in influence and communication
Create a forward-looking leadership vision aligned with personal goals
5. Storytelling for Influence and Strategic Messaging
Analyze narrative frameworks used in brand development (e.g., StoryBrand)
Examine how storytelling creates clarity, trust, and emotional engagement
Critique examples of brand storytelling across personal and corporate contexts
6. Crafting and Communicating Your Brand Narrative
Construct a personal leadership story using key narrative elements
Position yourself as a “guide” with credibility and strategic insight
Practise storytelling across verbal, written, and digital formats
7. Branding and Differentiation in the Age of AI
Explore AI-driven tools for content creation, brand building, and communication
Evaluate risks, ethics, and emerging trends in AI-powered brand strategy
Position your brand effectively in an automated and saturated digital environment
8. Integration, Application and Future Readiness
Synthesize course concepts into a cohesive brand and communication strategy
Reflect on personal growth, mindset shifts, and storytelling development
Prepare a final professional brand narrative for peer and mentor feedback
This course integrates strategic leadership concepts with hands-on marketing applications through the following learning methods:
Case Studies and Guided Discussions
Explore how leading marketers and entrepreneurs apply personal branding, storytelling, and decision-making frameworks in real-world contexts.
Workshops and Interactive Exercises
Apply key concepts through structured activities focused on brand development, storytelling practice, and leadership mindset building.
Applied Project-Based Learning
Design a personal brand strategy and professional roadmap that aligns with long-term career goals and evolving industry demands.
Industry Engagement and Professional Exposure
Engage with guest speakers, participate in networking opportunities, and gain insights from practitioners navigating marketing leadership.
Assessment will be based on course objectives and will be carried out in accordance with the Douglas College Evaluation Policy. An evaluation schedule will be provided at the beginning of the course. This is a graded course.
Instructors may use a student’s record of attendance and/or level of active participation in the course as part of the student’s graded performance. Where this occurs, expectations and grade calculations regarding class attendance and participation will be clearly defined in the Instructor Course Outline.
| Assessment Component | Weight Range |
|---|---|
| Midterm Exam | 20-30% |
| Project(s) | 25-35% |
| Presentation(s) | 15-25% |
| Final Exam | 20-35% |
| Participation and Professional Engagement | 5-10% |
Assessment Notes:
Students must achieve a minimum average grade of 50% on all individual (non-group) assessments to pass the course, based on a weighted average.
Students must complete all required projects, assignments, and exams to be eligible for a passing grade.
Students may conduct research as part of their coursework in this class. Instructors are responsible for ensuring that student research projects comply with Douglas College policies on ethical conduct for research involving humans, which may include obtaining Informed Consent and receiving approval from the Douglas College Research Ethics Board prior to conducting research.
After successful completion of this course, students will be able to:
Analyze the role of self-leadership and strategic mindset in marketing decision-making.
Apply core marketing concepts (e.g., positioning, segmentation, value proposition) to personal and career development.
Create a personal brand strategy that reflects clear positioning, audience awareness, and long-term goals.
Evaluate storytelling frameworks for use in marketing, leadership, and professional communication.
Develop persuasive narratives for personal and professional branding using proven story structure models.
Assess emerging marketing trends (e.g., AI tools, automation, personal branding at scale) and their implications for marketers.
Demonstrate advanced presentation, reflection, and communication skills relevant to building professional credibility.
Textbooks and materials are to be purchased by students. A list of required and recommended resources will be provided at the beginning of the semester. Example texts or equivalent materials may include:
The 7 Habits of Highly Effective People by Stephen R. Covey (Simon & Schuster, current edition), or equivalent
Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller (HarperCollins, current edition), or equivalent
Supplementary resources may include:
Selected articles and case studies from Harvard Business Review, Fast Company, and Forbes, or equivalent
Industry reports such as McKinsey’s Marketing Leadership in the Age of AI, or equivalent
Thought leadership blogs (e.g., Seth Godin) on branding, storytelling, and strategic influence
Where appropriate, open-access readings and tools will also be assigned to support practical application of course concepts.
Course Guidelines for previous years are viewable by selecting the version desired. If you took this course and do not see a listing for the starting semester / year of the course, consider the previous version as the applicable version.
Below are current transfer agreements from Douglas College to other institutions for the current course guidelines only. For a full list of transfer details and archived courses, please see the BC Transfer Guide.
| Institution | Transfer details for MARK 3250 | |
|---|---|---|
| There are no applicable transfer credits for this course. | ||