Graduation Requirements For Students Completing By Summer 2023:
Graduation Requirements For Students Completing After Summer 2023:
Course Requirements:
Choose one of:
BUSN 1210 Management Essentials *
or BUSN 2429 Business Statistics
or approved CBA elective
Required Courses
MARK 1120 Introductory Marketing
MARK 2150 Personal Selling
MARK 4360 Customer Relationship Management
MARK 3235 Digital Marketing I
MARK 3340 Promotional Strategy
MARK 4440 Marketing Strategy
MARK 4441 Marketing Research
CMNS 3501 Writing for the Web
CSIS 1280 Multimedia Web Development
CMNS 3700 Public Relations Writing
CMNS 3400 Document Design
CMNS 3401 Visual Communications
MARK 4420 Digital Analytics
MARK 4340 Digital Promotions and Social Media
MARK 4240 e-Commerce: Strategy for Online Retailing
MARK 4235 Digital Marketing II
Choose one of:
MARK 4483 Marketing Practicum,
Or COBA 4885 Experiential Learning and Internship
Elective: Choose one of
MARK 3215 Buyer Behaviour,
or 3000-4000 MARK elective,
or 3000-4000 CMNS elective,
Elective: Choose one of
1000-4000 CBA elective,
1000-4000 CMNS elective
* Students with a non-business-related major in their undergraduate degree are required to take BUSN 1210. Students with a business-related major in their undergraduate degree may choose BUSN 2429 or other approved CBA elective. Affected students are advised to contact the Department Chair 3-4 weeks before priority registration for assistance with selecting electives and requesting pre-requisite waivers, if necessary.