Fall 2027: Opens Oct 1 2026
Winter 2027: Apply now!
Please visit the International application deadline page to find out when applications may be available.
Get a well-rounded marketing education and graduate job-ready with the Post-Baccalaureate Diploma in Digital Marketing. You’ll learn and develop critical applied skills in e-commerce, paid search advertising, search engine optimization (SEO), digital marketing analytics and content, social media marketing and more.
Our digital marketing courses are designed to evolve alongside the digital marketing field so that you’ll always be learning the most up-to-date information. In your final semester, you’ll get practical experience working with a real-world client.
Earn industry-recognized certifications
You’ll graduate with the knowledge needed to earn industry-recognized certifications such as Google Analytics Individual Qualification, Google AdWords Certification, Hootsuite Social Media Marketing Certification and others. These qualifications will help you stand out in the job market and build trust with your future employers.
Get valuable work experience through the Business Internship program
In the Business Internship Program, you’ll apply the theory and knowledge you’ve learned in class into a real-world business setting. During your unpaid part-time internship, you’ll be assigned tasks and projects that junior management, marketing, business, administrative and/or sales employees complete in the modern workplace.
To be accepted into the internship program, you must contact the Career Centre early in your studies at Douglas College.
Applicants must meet the admission requirements listed below:
Please note to be successful in the program, it is strongly recommended that applicants have a solid foundation in Math and have achieved a grade of at least a C in Math 11 (Precalculus or Foundations) or equivalent.
Calculate your tuition and see the approximate cost of taking your program at Douglas College with the tuition and fee estimator. See costs broken down into categories including tuition fees, textbooks, student activity fees, U-Pass and more.
For more information, refer to the tuition fee charts.
Graduation Requirements
Additional Graduation Requirements with Co-operative Education Option
Course Requirements (see note 1):
| Course Name | Course Title | Credits |
|
Required Courses: |
||
| MARK 1120 | Introductory Marketing | 3.00 |
| MARK 2150 | Personal Selling | 3.00 |
| MARK 3235 | Digital Marketing I | 3.00 |
| MARK 3215 | Buyer Behaviour | 3.00 |
| MARK 3340 | Promotional Strategy | 3.00 |
| MARK 4440 | Marketing Strategy | 3.00 |
| MARK 4441 | Marketing Research | 3.00 |
| MARK 4240 | E-Commerce: Strategy for Online Retailing | 3.00 |
| MARK 4340 | Digital Promotions and Social Media | 3.00 |
| MARK 4420 | Digital Analytics | 3.00 |
| MARK 4235 | Digital Marketing II | 3.00 |
| Select eight from the list below: | ||
| MARK 4360 | Customer Relationship Management | 3.00 |
| MARK 3250 | Personal Brand Marketing: Strategy, Story and Self-Leadership | 3.00 |
| MARK 3260 | Influencer Marketing | 3.00 |
| MARK 3890 | AI Marketing & Generative AI Strategies | 3.00 |
| MARK 4250 | Digital Asset Management for Marketers | 3.00 |
| CSIS 1180 (see note 2) | Introduction to Web Technologies | 3.00 |
| CMNS 3400 (see note 3) | Document Design | 3.00 |
| CMNS 3401 (see note 3) | Visual Communication | 3.00 |
| CMNS 3501 (see note 3) | Writing and Developing Websites | 3.00 |
| CMNS 3700 (see note 3) | Strategic Public Relations | 3.00 |
| BUSN 2429 | Business Statistics | 3.00 |
| Upper-Level Marketing Elective (see note 4) | Any upper-level (3000-4000) MARK course | 3.00 |
| Capstone Course - select one from the list below: | ||
| MARK 4483 | Marketing Practicum | 3.00 |
| MARK 3820 | New Venture Marketing | 3.00 |
| COBA 4885 (see note 4) | Experiential Learning and Internship | 3.00 |
| COBA 4886 (see note 4) | Experiential Learning and Internship II | 3.00 |
| Total Credits | 60.00 | |
1. To complete the program, students need to:
2. It is recommended for students to take CSIS 1180 as it is geared for marketing students, but students may also take CSIS 1280 or a website-related substitute approved by the Marketing Program Coordinator.
3. Students requiring assistance with registration in Communications (CMNS) courses should email the Communications Department Chair or Program Coordinator.
4. Student may take COBA Internship courses in place of the Upper-Level Marketing Elective. COBA 4885 and COBA 4886 internship courses provide the opportunity for students to gain unpaid work experience and course credit. Students who would like to find out more about the internship should send an email to the careercentre@douglascollege.ca at the start of their program. Please note that not all COBA courses are internship courses. Thus, if students want to take a COBA course other than COBA 4885 or COBA 4886, they should confirm with the program coordinator or department chair about that COBA course’s eligibility.
| Course Number | Course Description | Credits |
| COOP 1100 (see notes 5 and 6) | Co-operative Education I | 9.00 |
| Total Credits with Co-operative Education Option | 69.00 | |
5. Students who would like to find out more about co-op or internship should send an email to the careercentre@douglascollege.ca at the start of their program.
6. The Co-op work term is a minimum of 420 hours of work and must be taken through Douglas College's Co-op program. The timing of the work terms is restricted to the following:
Program Guidelines for previous years are viewable by selecting the version desired. If you took this program and do not see a listing for the starting semester / year of the program, consider the previous version as the applicable version.
Career opportunities include: