Please visit the International Application Deadline page to find out when applications may be available.
Get a well-rounded marketing education and graduate job-ready with the Post-Baccalaureate Diploma in Digital Marketing. You’ll learn and develop critical applied skills in e-commerce, paid search advertising, search engine optimization (SEO), digital marketing analytics and content, social media marketing and more.
Our digital marketing courses are designed to evolve alongside the digital marketing field so that you’ll always be learning the most up-to-date information. In your final semester, you’ll get practical experience working with a real-world client.
Earn industry-recognized certifications
You’ll graduate with the knowledge needed to earn industry-recognized certifications such as Google Analytics Individual Qualification, Google AdWords Certification, Hootsuite Social Media Marketing Certification and others. These qualifications will help you stand out in the job market and build trust with your future employers.
Get valuable work experience through the Business Internship program
In the Business Internship Program, you’ll apply the theory and knowledge you’ve learned in class into a real-world business setting. During your unpaid part-time internship, you’ll be assigned tasks and projects that junior management, marketing, business, administrative and/or sales employees complete in the modern workplace.
To be accepted into the internship program, you must contact the Career Centre early in your studies at Douglas College.
Applicants must meet the admission requirements listed below:
Please note: to be successful in the program, it is strongly recommended that applicants have a solid foundation in Math and have achieved a grade of at least a C in Math 11 (Precalculus or Foundations) or equivalent.
Calculate your tuition and see the approximate cost of taking your program at Douglas College with the tuition & fee estimator. See costs broken down into categories including tuition fees, textbooks, student activity fees, U-Pass and more.
For more information, refer to the tuition fee charts.
Graduation Requirements For Students Completing By Summer 2023:
Graduation Requirements For Students Completing After Summer 2023:
Course Requirements:
Choose one of:
BUSN 1210 Management Essentials *
or BUSN 2429 Business Statistics
or approved CBA elective
Required Courses
MARK 1120 Introductory Marketing
MARK 2150 Personal Selling
MARK 4360 Customer Relationship Management
MARK 3235 Digital Marketing I
MARK 3340 Promotional Strategy
MARK 4440 Marketing Strategy
MARK 4441 Marketing Research
CMNS 3501 Writing for the Web
CSIS 1280 Multimedia Web Development
CMNS 3700 Public Relations Writing
CMNS 3400 Document Design
CMNS 3401 Visual Communications
MARK 4420 Digital Analytics
MARK 4340 Digital Promotions and Social Media
MARK 4240 e-Commerce: Strategy for Online Retailing
MARK 4235 Digital Marketing II
Choose one of:
MARK 4483 Marketing Practicum,
Or COBA 4885 Experiential Learning and Internship
Elective: Choose one of
MARK 3215 Buyer Behaviour,
or 3000-4000 MARK elective,
or 3000-4000 CMNS elective,
Elective: Choose one of
1000-4000 CBA elective,
1000-4000 CMNS elective
* Students with a non-business-related major in their undergraduate degree are required to take BUSN 1210. Students with a business-related major in their undergraduate degree may choose BUSN 2429 or other approved CBA elective. Affected students are advised to contact the Department Chair 3-4 weeks before priority registration for assistance with selecting electives and requesting pre-requisite waivers, if necessary.
Program Guidelines for previous years are viewable by selecting the version desired. If you took this program and do not see a listing for the starting semester / year of the program, consider the previous version as the applicable version.
Career opportunities include: