Program

Digital Marketing (Post-Baccalaureate Diploma)

Domestic Applications Available

Winter 2024: Applications open Feb 1, 2023

Summer 2024: Currently accepting applications

Fall 2023: Currently accepting applications

Faculty
Commerce & Business Administration
Department
Marketing
Credits
60.00
Length of Program
Two years
Credential Type
Post-Baccalaureate Diploma
Admission Type
Open Enrolment - Additional Admission Requirements
Offered
Fall
Winter
Summer

Overview

Get a well-rounded marketing education and graduate job-ready with the Post-Baccalaureate Diploma in Digital Marketing. You’ll learn and develop critical applied skills in e-commerce, paid search advertising, search engine optimization (SEO), digital marketing analytics and content, social media marketing and more.  

Our digital marketing courses are designed to evolve alongside the digital marketing field so that you’ll always be learning the most up-to-date information. In your final semester, you’ll get practical experience working with a real-world client. 

Earn industry-recognized certifications 

You’ll graduate with the knowledge needed to earn industry-recognized certifications such as Google Analytics Individual Qualification, Google AdWords Certification, Hootsuite Social Media Marketing Certification and others. These qualifications will help you stand out in the job market and build trust with your future employers.

Get valuable work experience through the Business Internship program  

In the Business Internship Program, you’ll apply the theory and knowledge you’ve learned in class into a real-world business setting. During your unpaid part-time internship, you’ll be assigned tasks and projects that junior management, marketing, business, administrative and/or sales employees complete in the modern workplace. 

To be accepted into the internship program, you must contact the Career Centre early in your studies at Douglas College. 

Admissions Requirements

Applicants must meet the admission requirements listed below:

  • General College Admission Requirements
  • Applicants must have an undergraduate degree from a recognized post-secondary institution in Canada or an equivalent credential from an approved institution of a different country. Any applicant who earned their credential in a language other than English must meet the Douglas College English language proficiency requirement.

Please note:  to be successful in the program, it is strongly recommended that applicants have a solid foundation in Math and have achieved a grade of at least a C in Math 11 (Precalculus or Foundations) or equivalent.

 

Cost

You can get an average cost for your program - tuition and student fees, books, uniforms, lab fees etc - on the Program Cost page. 

Only programs approved for student loan funding are listed on the Program Cost page. For all other programs, refer to the Tuition Fee page.

Program Requirements

Curriculum Framework

Graduation Requirements For Students Completing By Summer 2023:

  • Successful completion of 60 credits
  • Courses used towards a previously received credential can be used to meet program requirements, but additional courses will need to be taken to replace these credits.  Please contact the program chair for approval of substitutions.
  • 70% (42 credits) of all coursework must be completed at Douglas College
  • Must achieve a program GPA of 2.00 or higher in order to graduate
  • Co-op work experience is an option, which requires an additional term, and must be completed before the final term of the program. Note that Co-op credits do not count towards the 60 credits requirement for this program.
  • A minimum of 30 Upper Level (3000-4000) credits required
  • Time limit to complete program graduation requirements: seven (7) years

Graduation Requirements For Students Completing After Summer 2023:

  • Successful completion of 60 credits
  • Courses used towards a previously received credential can be used to meet program requirements, but additional courses will need to be taken to replace these credits.  Please contact the program chair for approval of substitutions.
  • 50% (30 credits) of all coursework must be completed at Douglas College
  • Must achieve a program GPA of 2.00 or higher in order to graduate
  • Co-op work experience is an option, which requires an additional term, and must be completed before the final term of the program. Note that Co-op credits do not count towards the 60 credits requirement for this program.
  • A minimum of 30 Upper Level (3000-4000) credits required
  • Time limit to complete program graduation requirements: seven (7) years

 

Course Requirements:

Choose one of:

BUSN 1210 Management Essentials *

or BUSN 2429 Business Statistics

or approved CBA elective

 

Required Courses

MARK 1120 Introductory Marketing

MARK 2150 Personal Selling

MARK 4360 Customer Relationship Management

MARK 3235 Digital Marketing I

MARK 3340 Promotional Strategy

MARK 4440 Marketing Strategy

MARK 4441 Marketing Research

CMNS 3501 Writing for the Web

CSIS 1280 Multimedia Web Development

CMNS 3700 Public Relations Writing

CMNS 3400 Document Design

CMNS 3401 Visual Communications

MARK 4420 Digital Analytics

MARK 4340 Digital Promotions and Social Media

MARK 4240 e-Commerce: Strategy for Online Retailing

MARK 4235 Digital Marketing II

 

Choose one of:

MARK 4483 Marketing Practicum,

Or COBA 4885 Experiential Learning and Internship

 

Elective: Choose one of

MARK 3215 Buyer Behaviour,

or 3000-4000 MARK elective,

or 3000-4000 CMNS elective,

 

Elective: Choose one of

1000-4000 CBA elective,

1000-4000 CMNS elective

* Students with a non-business-related major in their undergraduate degree are required to take BUSN 1210. Students with a business-related major in their undergraduate degree may choose BUSN 2429 or other approved CBA elective.   Affected students are advised to contact the Department Chair 3-4 weeks before priority registration for assistance with selecting electives and requesting pre-requisite waivers, if necessary. 

Program Guidelines

Program Guidelines for previous years are viewable by selecting the version desired. If you took this program and do not see a listing for the starting semester / year of the program, consider the previous version as the applicable version.

(Current)

Career Pathways

Career opportunities include: 

  • Digital Marketing Manager
  • Marketing Manager
  • Digital Marketing Specialist
  • Marketing Coordinator
  • Social Media Manager
  • Digital Marketing Analyst
  • Content Marketing Manager