The course will involve a blend of lectures, discussions, videos, workshops, online activities, computer applications, group work, and industry-related projects.
Assignments and/or Case Presentations 15-40%
Midterm Examination 20-25%
Term Project 25-40%
Final Exam 20-25%
STUDENTS MUST COMPLETE ALL COMPONENTS OF THE COURSE AND ACHIEVE A MINIMUM AVERAGE GRADE OF AT LEAST 50 PERCENT ON THEIR TOTAL NON-GROUP EVALUATIONS TO OBTAIN CREDIT FOR THE COURSE.
At the end of the course, the successful student should be able to:
Chaffey, D. Digital Business and E-Commerce Management, latest ed. Pearson Education Canada. (or equivalent as approved by Department)
Courses listed here must be completed either prior to or simultaneously with this course:
Courses listed here are equivalent to this course and cannot be taken for further credit:
This course is not required for any other course.
|Institution||Transfer Details||Effective Dates|
|Athabasca University (AU)||AU ECOM 3XX (3)||2019/05/01 to -|
|College of the Rockies (COTR)||COTR MKTG 3XX (3)||2019/05/01 to -|
|LaSalle College Vancouver (LCV)||LCV BUS 2XX (3)||2019/05/01 to -|
|North Island College (NIC)||NIC BUS 3XX (3)||2019/05/01 to -|
|Simon Fraser University (SFU)||SFU BUS 2XX (3)||2019/05/01 to -|
|Thompson Rivers University (TRU)||TRU MKTG 4450 (3)||2019/05/01 to -|
|University Canada West (UCW)||UCW MRKT 4XX (3)||2019/05/01 to -|
|University of Northern BC (UNBC)||UNBC COMM 352 (3)||2019/05/01 to -|
|University of the Fraser Valley (UFV)||UFV BUS 3XX (3)||2019/05/01 to -|