The course will involve a blend of lectures, discussions, videos, workshops, online activities, computer applications, group work, and industry-related projects.
Assignments and/or Case Presentations 15-40%
Midterm Examination 20-25%
Term Project 25-40%
Final Exam 20-25%
STUDENTS MUST COMPLETE ALL COMPONENTS OF THE COURSE AND ACHIEVE A MINIMUM AVERAGE GRADE OF AT LEAST 50 PERCENT ON THEIR TOTAL NON-GROUP EVALUATIONS TO OBTAIN CREDIT FOR THE COURSE.
Students may conduct research as part of their coursework in this class. Instructors for the course are responsible for ensuring that student research projects comply with College policies on ethical conduct for research involving humans, which can require obtaining Informed Consent from participants and getting the approval of the Douglas College Research Ethics Board prior to conducting the research.
At the end of the course, the successful student should be able to:
Chaffey, D. Digital Business and E-Commerce Management, latest ed. Pearson Education Canada. (or equivalent as approved by Department)
Course Guidelines for previous years are viewable by selecting the version desired. If you took this course and do not see a listing for the starting semester / year of the course, consider the previous version as the applicable version.
|Institution||Transfer Details||Effective Dates|
|Athabasca University (AU)||AU ECOM 3XX (3)||2019/05/01 to -|
|College of the Rockies (COTR)||COTR MKTG 3XX (3)||2019/05/01 to -|
|LaSalle College Vancouver (LCV)||LCV BUS 2XX (3)||2019/05/01 to -|
|North Island College (NIC)||NIC BUS 3XX (3)||2019/05/01 to -|
|Simon Fraser University (SFU)||SFU BUS 2XX (3)||2019/05/01 to -|
|Thompson Rivers University (TRU)||TRU MKTG 4450 (3)||2019/05/01 to -|
|University Canada West (UCW)||UCW MRKT 4XX (3)||2019/05/01 to -|
|University of Northern BC (UNBC)||UNBC COMM 352 (3)||2019/05/01 to -|
|University of the Fraser Valley (UFV)||UFV BUS 3XX (3)||2019/05/01 to -|