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Fall 2018 registration begins in late-June.  Login to myAccount to check your registration date and time.

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Marketing (Diploma)

IMPORTANT NOTICE Students starting this program in the Fall 2019 semester or later will be required to have a program GPA of 2.00 or higher in order to graduate.
Faculty: Commerce & Business Administration
Department: Marketing
Credits: 60.0
Length: Four semesters
Campuses: New Westminster
Credential: Diploma
Admission Type: Open enrolment
Learning Format: Full-time, Part-time
Offered: Fall, Winter, Summer
program overview
The Marketing Management Diploma Program uses lectures, case studies, films and simulated business exercises to emphasize practical marketing skills. Students gain a general business education, with specific job skills in customer relations, selling, advertising, marketing research and management.
curriculum framework

Graduation Requirements:

  • Successful completion of 60 credits
  • 25% (15 credits) of all coursework must be completed at Douglas College

Course Requirements:

Course Number Course Title Credits

Required Courses: 

ECON 1150

Principles of Microeconomics

3.00

ECON 1250

Principles of Macroeconomics

3.00

CSIS 1190

Excel for Business

3.00

MARK 1120

Introductory Marketing

3.00

MARK 2150

Personal Selling

3.00

MARK 3340

Promotional Strategy

3.00

MARK 4441

Marketing Research

3.00

MARK 4440

Marketing Strategy

3.00

MARK 4483

Marketing Practicum

3.00

ACCT 1235*

Principles of Accounting I & II

3.00

FINC 1231

Commercial & Financial Mathematics
(or a suitable math equivalent)

3.00

BUSN 1210

Management Essentials

3.00

CMNS 1115

Practical Writing

3.00

Select six courses from the following thirteen options:

MARK 3215

Buyer Behaviour

3.00

MARK 3235

e-Marketing

3.00

MARK 3280

Sustainability & Corporate Responsibility 

3.00

MARK 3300

International Marketing 

3.00

MARK 3313

Non Profit Marketing 

3.00

MARK 3470

Professional Services Marketing

3.00

MARK 3490

Business Marketing

3.00

MARK 3500

Financial Services Marketing

3.00

MARK 4270

Market Intelligence

3.00

MARK 4360

Customer Relationship Management

3.00

MARK 4390

Professional Selling

3.00

MARK 4410

Sales Management

3.00

MARK 4880

Experiential Learning and Internship

3.00

**Elective

Any elective (see suggested courses below)

3.00

Total Credits

60.00

* A student who takes ACCT 1110 and ACCT 1210 will graduate with 63 credits.

**Suggested electives include:

career transfer pathways
Employment opportunities in marketing and sales are numerous and wide-ranging. New international career opportunities for marketers are emerging as British Columbia becomes linked with Pacific Rim countries. Most graduates find entry-level management trainee positions in retailing, financial marketing, or industrial sales. Because marketing plays such a central role in business success, advancement to middle and senior management is a realistic goal for students who apply themselves in these positions. 
admission requirements

Applicants must meet the admission requirements listed below:

Note: Some courses in this program require students to have completed Foundations of Math 11 with a grade of C (some courses may have a higher requirement). Therefore, it is strongly recommended that you check each individual course prerequisite and ensure that you have completed requirements prior to registration. 

program cost

You can get an average cost for your program - tuition and student fees, books, uniforms, lab fees etc - on the Program Cost page. 

Only programs approved for student loan funding are listed on the Program Cost page. For all other programs, refer to the Tuition Fee page.

curriculum guidelines

Program Guidelines for previous years are viewable by selecting the version desired. If you took this program and do not see a listing for the starting semester/year of the program, consider the previous version as the applicable version.

upcoming info sessions
Tuesday 5:00 PM September 25, 2018 COQ room: #A1470 register»
Thursday 5:00 PM October 18, 2018 NWC room: #N2201 register»
Tuesday 5:00 PM November 13, 2018 COQ room: #A1470 register»
Thursday 5:00 PM December 06, 2018 NWC room: #N2201 register»
Ready to make a deal Horia Dumitru Marketing grad Horia Dumitru is applying his practicum experience to his new job at a Vancouver software company. Watch now