Faculty
Commerce & Business Administration
Department
Marketing
Credits
24.00
Credential Type
Minor
Program
Marketing (Minor)
Overview
In today’s digital age, marketing and sales have become important skills in the workplace. By adding the Marketing Minor to your degree, you’ll graduate with these important skills that will make you stand out in the job market. You’ll take marketing courses in Personal Selling, Promotional Strategy, Marketing Research, Buyer Behaviour, Digital Marketing, Customer Relationship Management and more. At the end of the minor you’ll take the Marketing Practicum, where you’ll build a marketing strategy and create marketing materials for a for-profit or non-profit organization.
In order to take the Marketing Minor, you must be enrolled in a bachelor’s program at Douglas College that is not the Bachelor of Business Administration in Marketing.
Admissions Requirements
There are no separate admission requirements for a minor, but students must be enrolled in a degree program in order to complete a minor.
Cost
Calculate your tuition and see the approximate cost of taking your program at Douglas College with the tuition & fee estimator. See costs broken down into categories including tuition fees, textbooks, student activity fees, U-Pass and more.
For more information, refer to the tuition fee charts.
Program Requirements
Curriculum Framework
- This minor is available for all degree students, except those receiving a BBA in Marketing.
- Successful completion of at least 24 credits
- 15 credits upper level coursework required
- Courses taken as part of another credential can still be used to meet the requirements for this minor. For example, students taking the BBA Finance are required to take MARK 1120 for their major, but this course would also satisfy the requirements for this minor and contributes three credits towards this minor's 24 required credits.
|
Course Number |
Course title |
Credits |
|
Required Courses: |
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|
Introductory Marketing |
3.00 |
|
|
Personal Selling |
3.00 |
|
|
Promotional Strategy |
3.00 |
|
|
Marketing Strategy |
3.00 |
|
|
Marketing Research |
3.00 |
|
|
Marketing Practicum |
3.00 |
|
|
Buyer Behaviour |
3.00 |
|
|
Select One of the following three options (see note 1): |
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|
e-Marketing |
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Customer Relationship Management |
3.00 |
|
|
Sustainability and Corporate Social Responsibility |
3.00 |
|
Note 1: or other 3000-4000 level MARK course with approval of Marketing Department Chair/Coordinator.
Program Guidelines
Program Guidelines for previous years are viewable by selecting the version desired. If you took this program and do not see a listing for the starting semester / year of the program, consider the previous version as the applicable version.