Marketing (Minor)


In today’s digital age, marketing and sales have become important skills in the workplace. By adding the Marketing Minor to your degree, you’ll graduate with these important skills that will make you stand out in the job market. You’ll take marketing courses in Personal Selling, Promotional Strategy, Marketing Research, Buyer Behaviour, Digital Marketing, Customer  Relationship Management and more.  At the end of the minor you’ll take the Marketing Practicum, where you’ll build a marketing strategy and create marketing materials for a for-profit or non-profit organization.   

In order to take the Marketing Minor, you must be enrolled in a bachelor’s program at Douglas College that is not the Bachelor of Business Administration in Marketing. 

Admissions Requirements

There are no separate admission requirements for a minor, but students must be enrolled in a degree program in order to complete a minor.


You can get an average cost for your program - tuition and student fees, books, uniforms, lab fees etc - on the Program Cost page. 

Only programs approved for student loan funding are listed on the Program Cost page. For all other programs, refer to the Tuition Fee page.

Program Requirements

Curriculum Framework
  • This minor is available for all degree students, except those receiving a BBA in Marketing.
  • Successful completion of at least 24 credits
  • 15 credits upper level coursework required
  • Courses taken as part of another credential can still be used to meet the requirements for this minor.  For example, students taking the BBA Finance are required to take MARK 1120 for their major, but this course would also satisfy the requirements for this minor and contributes three credits towards this minor's 24 required credits.


Course Number

Course title


Required Courses:

MARK 1120       

Introductory Marketing


MARK 2150        

Personal Selling


MARK 3340      

Promotional Strategy


MARK 4440        

Marketing Strategy


MARK 4441        

Marketing Research


MARK 4483        

Marketing Practicum


MARK 3215        

Buyer Behaviour


Select One of the following three options (see note 1):

MARK 3235



MARK 4360        

Customer Relationship Management


MARK 3280  

Sustainability and Corporate Social Responsibility


 Note 1: or other 3000-4000 level MARK course with approval of Marketing Department Chair/Coordinator.

Program Guidelines

Program Guidelines for previous years are viewable by selecting the version desired. If you took this program and do not see a listing for the starting semester / year of the program, consider the previous version as the applicable version.