Program Code
MNMARK
Discontinued
No
Program
Faculty
Commerce & Business Administration
Department
Marketing
Credential Type
Minor
Transcript Title
Minor in Marketing
Date of First Offering
Start Term
202110
End Term
Not Specified
Credential
Minor
Credits
24.00
Admissions Requirements
There are no separate admission requirements for a minor, but students must be enrolled in a degree program in order to complete a minor.
Curriculum Framework
- This minor is available for all degree students, except those receiving a BBA in Marketing.
- Successful completion of at least 24 credits
- 15 credits upper level coursework required
- Courses taken as part of another credential can still be used to meet the requirements for this minor. For example, students taking the BBA Finance are required to take MARK 1120 for their major, but this course would also satisfy the requirements for this minor and contributes three credits towards this minor's 24 required credits.
|
Course Number |
Course title |
Credits |
|
Required Courses: |
||
|
Introductory Marketing |
3.00 |
|
|
Personal Selling |
3.00 |
|
|
Promotional Strategy |
3.00 |
|
|
Marketing Strategy |
3.00 |
|
|
Marketing Research |
3.00 |
|
|
Marketing Practicum |
3.00 |
|
|
Buyer Behaviour |
3.00 |
|
|
Select One of the following three options (see note 1): |
||
|
e-Marketing |
||
|
Customer Relationship Management |
3.00 |
|
|
Sustainability and Corporate Social Responsibility |
3.00 |
|
Note 1: or other 3000-4000 level MARK course with approval of Marketing Department Chair/Coordinator.