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Hospitality Marketing (Concentration)

Faculty: Commerce & Business Administration
Department: Marketing
Credits: 24.0
Length: Two semesters
Credential: Concentration
curriculum framework

Concentration in Hospitality Marketing

  • This concentration is available for all degree students.
  • Successful completion of at least 24 credits.
  • Minimum of 12 credits of upper level coursework required.
  • Concentrations are not noted on the credential but will be noted on the transcript
  • Students taking this concentration will have completed the educational requirements for the American Marketing Association’s Professional Certified Marketer industry designation (PCM). However, students will want to gather information directly from the industry body regarding additional requirements.

Course Requirements (See Note 1)

Course Number

 Course Title

Credits

HOSP 2415 

Hospitality Sales and Advertising

3.00

HOSP Courses (See Note 2)

Any three additional HOSP (1000-4000) courses, except HOSP 1210 and HOSP 2310

9.00

MARK Courses (See Notes 2 and 3)

Any three MARK (1000-4000) courses

9.00

Concentration Electives (See Notes 2 and 3)

One course (1000-4000 level) from ACCT, BUSN, CSIS/CISY, CMPT (check with the department), COBA, ECON, FINC, HOSP, or MARK

3.00

Total Credits

24.00

1. Since HOSP courses are part of a closed enrollment program, students must declare a Hospitality Marketing Concentration before they can enrol in HOSP courses.  Students coming from outside Commerce and Business Administration would benefit from a knowledge of spreadsheets, marketing, and accounting before starting this specialization.

2. Because many of the HOSP courses are at the lower level (1000-2000 level), students may need to take one or more upper level courses in their MARK Courses or Concentration Electives in order to meet the requirement that at least 12 of the 24 credits in the concentration are at the upper level (3000-4000 level).

3. Students are advised to take note of pre-requisites that may be required. This information can be found on the Douglas College Course Catalogue website.

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admission requirements

There are no separate admission requirements for a specialization, but students must be enrolled in a degree program in order to complete a specialization. 

program cost

You can get an average cost for your program - tuition and student fees, books, uniforms, lab fees etc - on the Program Cost page. 

Only programs approved for student loan funding are listed on the Program Cost page. For all other programs, refer to the Tuition Fee page.

curriculum guidelines

Program Guidelines for previous years are viewable by selecting the version desired. If you took this program and do not see a listing for the starting semester/year of the program, consider the previous version as the applicable version.