Course

Marketing Practicum

Important Notice

This course is not active. Please contact Department Chair for more information.

Faculty
Commerce & Business Administration
Department
Marketing
Course code
MARK 5483
Credits
3.00
Semester length
15 Weeks
Max class size
16
Method(s) of instruction
Lecture
Seminar
Typically offered
To be determined

Overview

Course description
A directed studies program where students work on practical marketing projects. Students will identify the marketing challenge, develop the framework for the project, gather the necessary information and data, undertake the necessary marketing analysis, and summarize their findings and recommendations in a final report.
Course content

1.             Purpose of marketing practicum.

2.             Project analysis and planning.

3.             Client goals, management and interaction.

4.             Information requirements and data gathering plan.

5.             Project management and evaluation skills.

6.             Group dynamics and interactions.

7.             Analysis, recommendations and reporting techniques.

8.             Report presentation.

9.            Preparation of a personal portfolio of marketing initiatives worked on

Learning activities

Focus of this course is a practical project, done in the business community. Group activities are an integral part of the course. Class time will be limited, and will focus on project management techniques and student group problem solving.  Students will share their experiences, challenges and recommendations with the class.  Field work and student-directed learning will constitute the principal activity undertaken throughout the course.  Student groups will meet and/or interact regularly with the instructor as required.

Means of assessment

Group Participation                                           10%

Project                                                            20%

Project Management                                         20%

Project Evaluation                                             20%

Final Report                                                    20%

Client Evaluation of Overall Project                    10%

                                                                  100%

STUDENTS MUST COMPLETE ALL COMPONENTS OF THE COURSE TO OBTAIN CREDIT FOR THE COURSE.

Learning outcomes

At the end of the course, the successful student should be able to:

 

  1. effectively utilize problem analysis skills
  2. translate a marketing challenge into a feasible project with a plan, a strategy, and deliverables;
  3. apply marketing concepts and methods learned in previous courses;
  4. integrate the knowledge and understanding achieved in formal studies with the realities of practical marketing problems and situations in the marketplace;
  5. demonstrate the ability to work effectively in a project team;
  6. develop client interaction and satisfaction skills;
  7. integrate the various parts of a marketing project, develop recommendations, and summarize the project experience and results
Textbook materials

Textbooks and Materials to be Purchased by Students:

 

Cohen, William.  The Marketing Plan, Latest Ed, Wiley, or equivalent

Requisites

Course Guidelines

Course Guidelines for previous years are viewable by selecting the version desired. If you took this course and do not see a listing for the starting semester / year of the course, consider the previous version as the applicable version.

(Current)

Course Transfers

These are for current course guidelines only. For a full list of archived courses please see https://www.bctransferguide.ca

Institution Transfer details for MARK 5483
There are no applicable transfer credits for this course.

Course Offerings

There are no course offerings this semester.