Course Description
This course is designed to provide students with barriers to education and employment with both theoretical and practical skills in establishing self-employment. Students learn to assess a proposed business idea and to develop a business plan. The focus of the course is to support students in establishing self-employment such as a micro business.
Course Content
Topics to be explored include:
- Concepts of business models and marketing
- Market research and competitor analysis
- Business operations
- Marketing skills
Learning Activities
- Lecture
- Lab
- Role-plays
- Audiovisual media
Means of Assessment
Assessment will be based on course objectives and will be carried out in accordance with the Douglas College Evaluation Policy. This is a mastery course.
Learning Outcomes
At the conclusion of the course, a successful student will be able to:
- Identify business models and develop a marketing plan.
- Employ market research and competitor analysis.
- Define insurance, taxation and other business operational needs.
- Identify and apply marketing and sales skills.
- Define and use work-related terminology.
- Define gross/net pay, and deductions.
- Apply work-place related numeracy skills.
- Use digital technology safely.
- Access online job search.
- Access and apply work-place information.
- Demonstrate behaviors that maintain positive workplace relationships.
- Use strategies to problem solve.
- Articulate ways to improve workplace relationships.
- Identify barriers to employment.
- Identify strategies to enhance employability.
- Develop and practice self- management skills for work.
- Exhibit initiative and independence.
Textbook Materials
Topic relevant material will be provided throughout the course.