Business Strategy & Competitive Analysis

Faculty
Commerce & Business Administration
Department
Business
Course Code
BUSN 4275
Credits
3.00
Semester Length
15 Weeks
Max Class Size
30
Method Of Instruction
Lecture
Seminar
Typically Offered
To be determined
Campus
Online

Overview

Course Description
This course integrates the knowledge and applied skills gained in other business courses with comprehensive case reviews and shows how the various business functional units work together in formulating and applying strategies in a global setting. The course uses a comprehensive business case review method to develop critical thinking and understanding of business strategy in the international marketplace.
NOTE: As this is a capstone course, it is recommended that students take this course towards the end of their studies.
Course Content
  1. Overview of strategic management and competitiveness
  2. Review of corporate performance (operational and financial), and measurement criteria
  3. External environment, industry competitiveness, industry players (national and international)
  4. Internal resource assessment, corporate strength and core competencies
  5. Business level strategies and implementation issues
  6. Corporate level strategy formulation, competitive dynamics and competitive response
  7. International takeovers, amalgamation, mergers, restructuring, alliances, entry and exit strategies
  8. Corporate monitor, control systems
  9. Management of financial and operational risks, in international settings
  10. Management control and reward systems
  11. Corporate innovation, and technological forecasting
  12. International trade systems, trade tribunals, trade agreements
  13. Restrictive trade practices and their impact on formulating strategic positioning
  14. Diversity and inclusion
  15. Ethics and Corporate Social Responsibility
  16. Framework for executing strategy
Methods Of Instruction

Lecture and discussion.

Means of Assessment
Group written case analysis        20%
Midterm 20%-25%
Participation 10%-15%
Individual written case analysis     15%-25%
Group case presentation 0-10%
Final exam 20%-30%
Total 100%

Students must pass the combined total individual assessment components in order to pass the course. 

 

Learning Outcomes

Upon completion of the course the student will be able to: 

  1. Use strategic thinking about a company, its present position and long-term strategic direction
  2. Conduct critical strategic analysis in a variety of industries and competitive situations including for-profit and non-profit organizations, in global settings
  3. Demonstrate applied skills in crafting business strategies, reasoning strategic options, and the use of “what-if analysis” for risk management
  4. Evaluate strategic action alternatives, and make sound strategic decisions
  5. Identify and optimize among a range of options managers can take to effectively execute strategy
  6. Integrate the knowledge and skills gained in other business/ accounting courses, and show how the various pieces of the operation fit together for strategic positioning and success
  7. Conduct an internal analysis, assess the external environment, determine and prioritize strategic actions
  8. Assess the impact of international trade agreements on industry performance
  9. Assess the role of technology in the formulation and delivery of corporate strategy
  10. Identify the best courses of action for corporate strategy implementation and viable financial results
  11. Evaluate the strategic decisions and their consequences in a comprehensive case review setting
  12. Evaluate the impact of diversity and inclusion in executing company strategies
  13. Assess the role of culture and leadership in executing company strategies

 

 

 

Textbook Materials

Thompson, Jr., A.A., Peteraf, M.A., Gamble, J.E., and Strickland III, A.J., Crafting and Executing Strategy, McGraw-Hill, latest edition

Or

Any alternative textbook that has been approved by the department.

Students are also expected to review / analyze several journals, research reports.

Faculty of Commerce and Business Administration approved calculators only.

Requisites

Prerequisites

90 Credits towards BBA Degree OR permission of instructor

Corequisites

No corequisite courses.

Equivalencies

No equivalent courses.

Requisite for

This course is not required for any other course.

Course Guidelines

Course Guidelines for previous years are viewable by selecting the version desired. If you took this course and do not see a listing for the starting semester / year of the course, consider the previous version as the applicable version.

Course Transfers

Institution Transfer Details Effective Dates
Athabasca University (AU) AU ADMN 4XX (3) 2014/01/01 to -
Capilano University (CAPU) CAPU BADM 3XX (3) 2014/01/01 to -
Coast Mountain College (CMTN) CMTN BPOL 250 (3) 2014/05/01 to -
College of the Rockies (COTR) COTR MGMT 411 (3) 2014/01/01 to -
Kwantlen Polytechnic University (KPU) No credit 2007/09/01 to 2011/08/31
Kwantlen Polytechnic University (KPU) KPU SOBU 2XXX (3) 2011/09/01 to -
Langara College (LANG) LANG BUSM 2XXX (3) 2007/09/01 to -
Simon Fraser University (SFU) SFU BUS 2XX (3) 2007/09/01 to -
Thompson Rivers University (TRU) TRU BBUS 4780 (3) 2011/09/01 to 2013/12/31
Thompson Rivers University (TRU) TRU MNGT 2XXX (3), OL 2014/01/01 to 2019/08/31
Thompson Rivers University (TRU) TRU BBUS 3XX (3) 2007/09/01 to 2011/08/31
Thompson Rivers University (TRU) TRU BBUS 4701 (3), OL 2011/01/01 to 2013/12/31
Thompson Rivers University (TRU) TRU MNGT 4780 (3) 2019/09/01 to -
Thompson Rivers University (TRU) TRU ADMN 470 (3), OL 2007/09/01 to 2010/12/31
Thompson Rivers University (TRU) TRU MNGT 2XXX (3) 2014/01/01 to -
Trinity Western University (TWU) TWU BUSI 300 (3) 2007/09/01 to -
University Canada West (UCW) UCW BUSI 3XX (3) 2013/09/01 to -
University of British Columbia - Okanagan (UBCO) UBCO MGMT 4th (3) 2011/09/01 to -
University of British Columbia - Vancouver (UBCV) UBCV COMM 4th (3), Precludes credit for UBCV COMM 491, UBCV COMM 492, UBCV COMM 493. 2011/09/01 to 2013/12/31
University of British Columbia - Vancouver (UBCV) No credit 2014/01/01 to -
University of Northern BC (UNBC) UNBC COMM 3XX (3) 2011/09/01 to -
University of the Fraser Valley (UFV) UFV BUS 403 (3) 2014/01/01 to -
University of Victoria (UVIC) UVIC COM 400 (1.5) 2007/09/01 to 2011/08/31
University of Victoria (UVIC) UVIC COM 400 (1.5), Can not be used for credit in the BCom program 2011/09/01 to -
Vancouver Island University (VIU) VIU MGMT 4th (3) 2013/09/01 to -

Course Offerings

Winter 2021

CRN
Days
Dates
Start Date
End Date
Instructor
Status
Location
13488
Tue
04-Jan-2021
- 12-Apr-2021
04-Jan-2021
12-Apr-2021
Heritage
Russell
Open
Online
BUSN 4275 050 – This section is restricted to Business Management Diplomas, BBA Management, BBA Accounting, PBD Accounting, PDD Accounting, PBD Accounting & Finance, BBA Financial Services, and PBD International & PDD Supply Chain Management until Friday, December 11, 2020 at 9 am.

This course is limited to BBA students who are in their 4th year and have accumulated 90 credits or more towards BBA Degree OR students in a PDD/PBD program where it is a required course OR by permission of instructor; otherwise you will be de-registered


This course will include some synchronous on-line activities. Students should plan to be available on-line at scheduled course times. Synchronous on-line activities may include lecture, or they may not. In some courses, synchronous class time may be used instead for active learning components (e.g. discussions, labs).
Max
Enrolled
Remaining
Waitlist
30
0
30
0
Days
Building
Room
Time
Tue
18:30 - 21:20
CRN
Days
Dates
Start Date
End Date
Instructor
Status
Location
13818
Wed
04-Jan-2021
- 12-Apr-2021
04-Jan-2021
12-Apr-2021
Brown
Neil
Open
Online
BUSN 4275 051 - This section is restricted to Business Management Diplomas, BBA Management, BBA Accounting, PBD Accounting, PDD Accounting, PBD Accounting & Finance, BBA Financial Services, and PBD International & PDD Supply Chain Management until Friday, December 11, 2020 at 9 am.



This course will include some synchronous on-line activities. Students should plan to be available on-line at scheduled course times. Synchronous on-line activities may include lecture, or they may not. In some courses, synchronous class time may be used instead for active learning components (e.g. discussions, labs).
Max
Enrolled
Remaining
Waitlist
30
0
30
0
Days
Building
Room
Time
Wed
18:30 - 21:20
CRN
Days
Dates
Start Date
End Date
Instructor
Status
Location
14972
Tue
04-Jan-2021
- 12-Apr-2021
04-Jan-2021
12-Apr-2021
Heritage
Russell
Open
Online
BUSN 4275 001 - This section is restricted to Business Management Diplomas, BBA Management, BBA Accounting, PBD Accounting, PDD Accounting, PBD Accounting & Finance, BBA Financial Services, and PBD International & PDD Supply Chain Management until Friday, December 11, 2020 at 9 am.


This course will include some synchronous on-line activities. Students should plan to be available on-line at scheduled course times. Synchronous on-line activities may include lecture, or they may not. In some courses, synchronous class time may be used instead for active learning components (e.g. discussions, labs).
Max
Enrolled
Remaining
Waitlist
30
0
30
0
Days
Building
Room
Time
Tue
12:30 - 15:20
CRN
Days
Dates
Start Date
End Date
Instructor
Status
Location
16314
Wed
04-Jan-2021
- 12-Apr-2021
04-Jan-2021
12-Apr-2021
Moore
Michael
Open
Online
BUSN 4275 002 - This section is restricted to Business Management Diplomas, BBA Management, BBA Accounting, PBD Accounting, PDD Accounting, PBD Accounting & Finance, BBA Financial Services, and PBD International & PDD Supply Chain Management until Friday, December 11, 2020 at 9 am.

This course will include some synchronous on-line activities. Students should plan to be available on-line at scheduled course times. Synchronous on-line activities may include lecture, or they may not. In some courses, synchronous class time may be used instead for active learning components (e.g. discussions, labs).
Max
Enrolled
Remaining
Waitlist
30
0
30
0
Days
Building
Room
Time
Wed
8:30 - 11:20
CRN
Days
Dates
Start Date
End Date
Instructor
Status
Location
16413
Thu
04-Jan-2021
- 12-Apr-2021
04-Jan-2021
12-Apr-2021
Moore
Michael
Open
Online
BUSN 4275 052 - This section is restricted to Business Management Diplomas, BBA Management, BBA Accounting, PBD Accounting, PDD Accounting, PBD Accounting & Finance, BBA Financial Services, and PBD International & PDD Supply Chain Management until Friday, December 11, 2020 at 9 am.

This course will include some synchronous on-line activities. Students should plan to be available on-line at scheduled course times. Synchronous on-line activities may include lecture, or they may not. In some courses, synchronous class time may be used instead for active learning components (e.g. discussions, labs).
Max
Enrolled
Remaining
Waitlist
30
0
30
0
Days
Building
Room
Time
Thu
18:30 - 21:20
CRN
Days
Dates
Start Date
End Date
Instructor
Status
Location
16454
Thu
04-Jan-2021
- 12-Apr-2021
04-Jan-2021
12-Apr-2021
Brown
Neil
Open
Online
BUSN 4275 003 - This section is restricted to Business Management Diplomas, BBA Management, BBA Accounting, PBD Accounting, PDD Accounting, PBD Accounting & Finance, BBA Financial Services, and PBD International & PDD Supply Chain Management until Friday, December 11, 2020 at 9 am.

This course will include some synchronous on-line activities. Students should plan to be available on-line at scheduled course times. Synchronous on-line activities may include lecture, or they may not. In some courses, synchronous class time may be used instead for active learning components (e.g. discussions, labs).
Max
Enrolled
Remaining
Waitlist
30
0
30
0
Days
Building
Room
Time
Thu
12:30 - 15:20