Lectures, discussions, case study analysis, and guest lectures on industry-specific subjects.
1. The Global Business Environment
• The Dynamic Context of International Business
• Assessing Global Power and Influence
• Global Flows: Capital, People and Trade
• Multilateral Institutions
• Trade and Competitiveness
• Security and Intellectual Property Issues in Global Business
2. Canada’s Place in the World
• International Trade: Its Role in Canada
• Canada’s Trading Partners
• The Importance of Trade Agreements to Canada
• The Supporting Environment for Trade
3. The Global Trader and Global Business
• The Business: Vision, Innovation and Commitment
• Positioning the Organization for the Global Marketplace
• Evaluation and Preparation for Global Trade
4. Trade and Technology
• Role of Technology in the Transformation of Trade
• Online Purchasing and E-Trade Platforms
• Security in the Virtual Marketplace
5. Trade in Services
• The Growing Importance of the Global Service Sector
• Difference in Trade of Goods vs. Services Trade
• Implications of Market Research for Services
• Business-Process Outsourcing
• Trade Policies and Issues Affecting Services Trade
6. Cultural Considerations
• Impacts of a Multicultural Environment
• Intercultural Effectiveness and Effective Communication
• Building Intercultural Relationships
7. International Market Research and Marketing
• International Market Research Process
• International Market Opportunity Evaluation
• Export Market Penetration: Process and Limitations
• Recognizing Types of International Markets
• Understanding Global Marketing Practices and Pitfalls
8. International Business Practices
• Responses to Issues of International Bribery and Corruption
• Exploitative Child Labour Practices
• Other Critical, Complex and Compelling Issues involving Human Rights Violations
• Influencing Policy with Trade, Aid, Investments or Sanctions
• Respecting the Natural Environment
9. The International Business Plan
• The Planning Process: Gathering and Presenting the Information
• Assembling the Components of the International Business Plan
• Developing Contingency Plans and Exit Strategies
The student will be able to:
1. analyze the current and future global business environments from both a national and global perspective.
2. examine topics such as codes of conduct for international trade professionals, protecting human rights, implementing ethical practices, recognizing diversity in the workplace, and preserving the natural environment.
3. assess how the cultural aspects of business affect international trade and business relationships.
4. evaluate how e-marketing and e-commerce are shaping the global business environment.
5. propose a global business plan that incorporates, among other things, the trade and marketing elements necessary for a business organization preparing to go international.
Case Study(ies) 10 - 25%
Assignments 0 - 15%
Global Business Plan 15 - 25%
Examinations 30 - 50%*
Participation 5 - 10%
* no one examination may be worth more than 40%
Note: students must achieve a grade of at least 50% on the combined exam components to pass the course.
Hill, Charles, and McKaig, Thomas. Global Business Today. Latest Canadian Edition: McGraw-Hill Ryerson.
Or any alternative textbook approved by the Business Department.
BUSN 1210 OR currently active in the:
PBD Hospitality Services Management or
PBD International Supply Chain Management or
PDD International Business Management or
PDD Global Banking and Economics or
PDD Hospitality Management.