Douglas College wordmark
Facebook logo Twitter logo Instagram logo Snapchat logo YouTube logo Wordpress logo

Registration for the Fall 2019 semester begins June 25.  Watch your email for more details.

back to search

Document Design

Course Code: CMNS 3400
Faculty: Language, Literature & Performing Arts
Department: Communications
Credits: 3.0
Semester: 15 weeks
Learning Format: Lecture, Lab
Typically Offered: TBD. Contact Department Chair for more info.
course overview

This course introduces the basic principles of two-dimensional design, including balance and visual dynamics, layout, publication design, and typography. Students are expected to have prior experience with an industry-standard page-layout software program and some familiarity with graphics software. They will build on their experience to produce small documents and then to create a series of projects suitable for portfolio inclusion. They will gain some understanding of print production technology and procedures, including how to communicate with other print professionals, estimate costs, and deal with digital output.

Course Content

1. Introduction to Design

Students will

  • learn basic print design theory, including page structure, column formatting, typeface relationships, and the use of white space and colour (process and spot)
  • produce a variety of simple one- and two-colour projects, including stationery, invitations, and specialized form letters, using industry-standard software programs
  • become familiar with common design errors and how to correct them
  • become familiar with print terminology
  • become familiar with traditional assembly procedures

2. Applied Design

Students will

  • assess the functionality of software for drawing, graphics, and presentation
  • assess the suitability of different design techniques for a variety of publications
  • analyze design needs of various clients and organizations
  • prepare design elements, text specifications, and graphics in a graphics software program for import into page-layout software
  • investigate rates of and accessibility to professional designers

3. Page Layout

Students will

  • prepare text in a word-processing program for import into a page-layout program
  • examine the basic structure of a page-layout program
  • examine techniques for producing a simple publication in a page-layout program
  • examine and use design techniques for page balance and presentation effectiveness
  • examine and use advanced techniques in page-layout software, including
    • manipulating and integrating graphics
    • creating large initial letters
    • placing pull quotes
    • determining justified and unjustified text spacing
    • kerning
    • using non-standard line spacing
    • spacing headlines
    • wrapping text around even and uneven shapes
    • downloading fonts to a printer
    • printing to file
    • printing thumbnails, crop marks, and reductions
    • producing forms
    • designing templates

4. Print Coordination

Students will

  • examine the stages of preparing a publication for digital output to service bureaus and learn how to coordinate a project through print production, including full-colour separation, spot-colour separation, halftone screens, bleeds, overlays and complex registration, digital and printers’ proofs
  • analyze various paper weights, styles and sizes
  • examine spot and process colour systems
  • analyze the process of printing documents on a variety of presses, including web and four-colour presses
  • obtain estimates on costs involved in a variety of print jobs
  • assess publications at the blueline (or comparable) stage for errors, additions, omissions, etc.
  • assess print proofs for colour, errors, omissions, corrections
  • go to a professional print shop to view specific production issues, such as colour balance, registration, and plate imperfections

Methods of Instruction

Some or all of the following methods will be used:

  1. lecture/discussion
  2. group work
  3. peer review
  4. lab exercises
  5. projects
  6. instructor feedback on students’ work
  7. individual consultation
  8. presentation (individual or group)
  9. field trip(s)

Means of Assessment

Students are expected to be self-motivated and to demonstrate professionalism, which includes active participation, good attendance, punctuality, effective collaboration, ability to meet deadlines, presentation skills, and accurate self-evaluation.

Evaluation will be based on this general format:

Wordmark (logo design) 10%
Print advertisement and stationery package 15%
Document redesign 15%
Midterm exam 20%
Major project (e.g., magazine dummy) 30%
Professionalism/participation (as defined above) 10%
  100%

Learning Outcomes

Students who successfully complete this course will

  1. be able to identify, understand, and use the basic principles of two-dimensional design
  2. develop advanced skills in an industry-standard page-layout software program
  3. become more experienced users of graphics software programs
  4. understand print production technology and procedures, including how to communicate with other print professionals, estimate costs, and deal with digital output
  5. produce a series of design projects suitable for inclusion in a professional communication portfolio

course prerequisites

Acceptance into the Post-Degree Diploma in Professional Communication

or a minimum of 45 credit hours including a university-transfer course in English, Communications, or Creative Writing with a grade of B or higher

or permission of the Professional Communication program coordinator

Corequisites

None

curriculum guidelines

Course Guidelines for previous years are viewable by selecting the version desired. If you took this course and do not see a listing for the starting semester/year of the course, consider the previous version as the applicable version.

course schedule and availability
course transferability

Below shows how this course and its credits transfer within the BC transfer system. 

A course is considered university-transferable (UT) if it transfers to at least one of the five research universities in British Columbia: University of British Columbia; University of British Columbia-Okanagan; Simon Fraser University; University of Victoria; and the University of Northern British Columbia.

For more information on transfer visit the BC Transfer Guide and BCCAT websites.

assessments

If your course prerequisites indicate that you need an assessment, please see our Assessment page for more information.