Applicants must meet the admission requirements listed below:
- General College Admission Requirements
- Applicants must have a bachelor degree from a recognized post-secondary institution in Canada or an equivalent credential from an approved institution of a different country. Any applicant who earned their credential in a language other than English must meet the Douglas College English language proficiency requirement.
Graduation Requirements
- Successful completion of 30.00 credits
- 50% (15.00 credits) of all coursework must be completed at Douglas College
- A minimum program GPA of 2.00
- A minimum of 15.00 Upper-Level (3000-4000) credits
- Time limit to complete the program graduation requirements: 4 years. Any courses completed outside of that time limit will not be usable. Students may seek the permission of the Department/Program to complete a credential outside the approved time limits.
- A minimum of 50% of new Douglas College coursework to contribute to this credential (see the Credentials Awarded Policy and note 5 below).
Course Requirements (see note 1):
| Course Number | Course Title | Credits |
|
Required Courses: |
||
|
Introductory Marketing |
3.00 |
|
|
MARK 2150 (see note 2) |
Personal Selling |
3.00 |
|
Digital Marketing I |
3.00 | |
|
MARK 3340 (see notes 2 and 3) |
Promotional Strategy |
3.00 |
|
MARK 4440 (see note 3) |
Marketing Strategy |
3.00 |
|
MARK 4441 (see note 3) |
Marketing Research |
3.00 |
| Select three from the following (see note 2): | ||
| Buyer Behaviour | 3.00 | |
|
Upper-Level MARK Elective |
Any 3000-4000 MARK course | 3.00 |
|
Upper-Level MARK Elective |
Any 3000-4000 MARK course |
3.00 |
|
Upper-Level MARK Elective |
Any 3000-4000 MARK course |
3.00 |
|
Project Management Essentials |
3.00 |
|
|
Document Design |
3.00 |
|
|
Visual Communication |
3.00 |
|
| Capstone - select one from the following: | ||
|
MARK 4483 (see note 3) |
Marketing Practicum |
3.00 |
| New Venture Marketing |
3.00 |
|
|
COBA 4885 (see note 4) |
Experiential Learning and Internship | 3.00 |
|
COBA 4886 (see note 4) |
Experiential Learning and Internship II |
3.00 |
|
Total Credits |
30.00 |
|
Notes:
1. To complete the program efficiently, students need to:
- Take MARK 1120 in their first term,
- Make note of courses that are not offered every term to adjust their plans accordingly,
- Take all prerequisites prior to attempting to register for a given course,
- Understand which courses have additional minimum grade requirements in the prerequisites, and
- Retake the pre-requisite course to earn the grade required if they do not obtain the required grade in a pre-requisite course.
2. To earn the Institute of Sales Professionals (ISP) credential, students will want to take MARK 2150 Personal Selling, MARK 3340 Promotional Strategy, and MARK 4390 Professional Selling. For information on additional requirements for industry credentials, students will want to contact the Chair of the CBA Marketing Department or the industry body.
3. Students must successfully complete MARK 3340, MARK 4440, and MARK 4441 prior to taking MARK 4483. As MARK 1120 is a prerequisite for MARK 3340 and MARK 4441, students must allow a minimum of three terms to complete the program if they choose MARK 4483 (Marketing Practicum).
4. COBA internship courses (e.g., COBA 4885 and COBA 4886) provide the opportunity for students to gain unpaid work experience and course credit. Students who would like to find out more about an internship should send an email to the careercentre@douglascollege.ca at the start of their program. Please note that internship placements are competitive, and students who are not successfully placed in an internship will need to take MARK 4483 (Marketing Practicum).
5. Students needing course substitutions to meet graduation requirements can use courses listed in the table below or consult with the Department Chair or Program Coordinator for approval to use similar courses. For additional courses, students must:
- Meet pre-requisites for the replacement courses (i.e., not expect pre-requisite overrides); and
- Select from the following courses listed in the table below, or a similar course, as approved by the Department Chair or Program Coordinator.
Students who successfully complete this program will have the ability to:
- Prepare a strategic marketing plan that meets the goals of a firm in the marketplace.
- Execute the functions of product, price, distribution and promotion and their inter-relationships within a product (goods and/or services) marketing program.
- Conduct marketing research to evaluate the viability of a product in the marketplace.
- Communicate marketing information persuasively and accurately in oral, written, and graphic formats for digital and multi-media formats.
- Demonstrate an understanding of the benefits of a customer-centric strategy and its role in fostering emotional loyalty and brand preference.
- Exhibit business ethical and social responsibility decisions in the workplace.