Deaf Community Service Learning II

This course is the second of two courses designed to strengthen the interpreting student's ability to appropriately engage in the Deaf community. Students will participate in community volunteer service and they will also plan and host social events to complement monthly Practical Learning Days (PL Days). PL Days will comprise intense practice interpreting in simulated scenarios role-played by Deaf community members and non-signing hearing volunteers. Guided by a Deaf instructor, students will reflect on their experiential learning in classroom seminars. The language of instruction will be ASL.

Foundations of Practice II

This course provides students with opportunities to expand their understanding of the practice profession of sign language interpretation. Continued foundational learning focuses on development of pre-interpreting skills such as English vocabulary development, discourse mapping, discourse reconstruction, paraphrasing and cognitive multi-tasking. Students will be introduced to the Deafblind community and to the variety of setting types where interpreters typically work.

Interpretation Theory & Practice II

This practical course provides opportunities to develop ASL-English interpreting skills during simulated practice in the classroom and while doing volunteer interpreting in the community. Students will integrate their learning in all settings and will participate in seminars to reflect upon their professional growth and to identify focus areas for ongoing development. They will learn interpreting theory, terminology and process models, and will practice strategies for both consecutive and simultaneous interpreting.

Language and Culture in Action – Interpretation I

This methods course provides opportunities for students to develop simultaneous interpreting skills while using a variety of general and technical source texts. Students will be challenged to reflect on and integrate new and prior skills, knowledge and experiences with their emerging professional identity. They will learn strategies for interpreting in both teamed and unteamed situations.

Professional & Business Practices

This course will give students additional opportunities to explore the roles and responsibilities of the interpreter as a professional. Focus will be on employment preparation and business skills for the freelance interpreter.

Interpreting in Educational Settings

This course provides opportunities for students to develop an understanding of the interpreter’s role and responsibilities when working in educational settings. Strategies to work successfully as a member of the educational team and classroom discourse will be examined. Major emphasis will be on interpreting in the K-12 setting, including adapting interpretations to accommodate a child’s cognitive development and preferred learning style.

Interpretation Theory & Practice III: Community

This practical course provides opportunities to build and enhance ASL-English interpreting skills during simulated practice in the classroom and while doing volunteer interpreting in the community. Students will gain versatility in meeting the needs of Deaf, hard of hearing, and Deafblind consumers across a spectrum of varied language use. The primary language of instruction will be ASL. The classes in May and June will be augmented by ongoing volunteering in the summer and a one-week practical learning experience at a Deafblind camp in August.

Pre-Interpreting ASL – III

In this course, students will demonstrate advanced ASL skills and develop skills in recognizing the nuances of ASL in various settings. Students will master techniques supporting proper ASL structure as they apply classroom learning to interactive communications.

Language and Culture in Action – Interpretation II

This methods course provides further opportunities for students to develop simultaneous interpreting skills while using a variety of general and technical texts. Students will be challenged to reflect on and integrate new and prior skills, knowledge and experiences with their emerging professional identity.

Sign Language Interpretation – Practicum II

This practicum course provides opportunities for students to practice professional skills in selected sites under supervision. Students will integrate and reflect upon their educational, personal, and professional experiences in practicum and seminar.

Sign Language Interpretation – Practicum III

This practicum course provides opportunities for students to practice professional skills in selected sites under supervision. Students will integrate and reflect upon their educational, personal, and professional experiences in practicum and seminar.

Pre-Interpreting ASL – IV

In this course students will demonstrate advanced ASL skills, and mastery of and appropriate use of ASL linguistic techniques. Students will learn to be versatile in adapting their ASL usage to meet the variety of needs among consumers of interpreting. This will include being able to use contact sign when appropriate.

Self & Community of Practice

This course prepares students to take on the challenges of building a practice as a professional interpreter while maintaining physical and mental health. The emotional labour and potential for burnout inherent in interpreting work will be examined, along with strategies for time and stress management. Students will learn basic business skills for working freelance as well as how to utilize resources, mentorship and peer support within the community of practice.

Interpreting in Educational Settings

This course provides opportunities for students to explore historical and current sociopolitical influences that impact the pedagogical perspectives, goals and practices in the education of Deaf students. Learners will examine the interpreter’s dynamic and adaptive responsibilities to accommodate various Deaf students’ needs while applying ethical decision making appropriate for working in educational settings. Major emphasis will be on the characteristics of interpreting in a K-12 school environment and on developing strategies for communicating successfully as a member of an educational team.

Interpretation Theory & Practice IV

This practical course provides opportunities to further develop and enhance ASL-English interpreting skills (in both language directions) during simulated practice in the classroom and while doing volunteer interpreting in the community. Students will integrate their learning in a wide variety of setting/topic types and will participate, in both English and ASL, in reflective discussions and feedback sessions with their peers. They will continue to develop their skills for critically analyzing interpretations, with emphasis on identifying focus areas for improvement of their own work. They will regularly set goals and monitor their own learning.

Advanced American Sign Language for Interpreters

This advanced ASL course for students in the second year of the interpreting program supports their preparedness for their final term of practicum placements. Students will expand their ASL vocabulary and hone their proficiency in applying ASL’s visual-spatial techniques to make clear visual sense. Emphasis will be on developing versatility and range in order to participate in contextualized discourse that respects the needs and goals of specific ASL users in specific situations, considering parameters of setting, topic, register, user demographics, etc.

Practicum Readiness

This course prepares students for the practicum experiences in their final semester of the sign language interpreting program. Students will be challenged to reflect on their new and prior skills, knowledge and experiences, integrating these with their emerging professional identity.

Practicum I

This is the first of two field-based, capstone courses providing students with further opportunities to synthesize classroom learning. Under the direction and mentorship of professional interpreter practitioners as they work in the field, students will be challenged to apply, integrate and reflect upon their own development of practical interpreting skills and professional readiness. Students will further examine their personal and professional experiences while participating in seminars with their college instructors and classmates.

Practicum II

This is the second of two field-based, capstone courses providing students with further opportunity to synthesize classroom learning. Under the direction and mentorship of professional interpreter practitioners as they work in the field, students will be challenged to apply, integrate and reflect upon their own development of practical interpreting skills and professional readiness. Students will further examine their personal and professional experiences while participating in seminars with their college instructors and classmates.

Legal Research & Reasoning

This course is designed to give students an understanding of the purposes and processes of legal research and reasoning. Students will learn basic legal research skills using predominantly electronic resources. The course will cover the elements of legal analysis and reasoning in common law systems. Through a case review approach, students will look at various substantive law problems to develop an understanding of legal reasoning as one form of analytical thinking.

Legal Process and Remedies

This course overviews the basic legal processes in Canada and the remedies available to litigants. It examines the structure of civil actions, criminal prosecutions and administrative law proceedings. It reviews statutory, procedural, common law, and equitable remedies available in the courts and explores the growth of alternative dispute resolution mechanisms. Key concepts, including jurisdiction, standing, parties, pleadings, orders, trials, juries, appeals, procedural fairness, judicial review and the adversarial system, are examined.

Private Law

This course examines the role of law in regulating four types of legal relationships: relationships established by agreement (contract law); relationships based upon legal duties owed to others (tort law); relationships based upon interests in property (property law); and relationships based upon fiduciary obligations (the law of trusts). Throughout the course consideration will be given to the role of government in regulating private law relationships.

Public Law

This course examines important legal limitations that are imposed on those who exercise governmental power. Particular attention will be paid to the requirement that administrative decision making be procedurally fair, and that any exercise of administrative authority must be within the boundaries of the law. The course will also examine the mechanisms and remedies that are available where persons believe these requirements have not been met, with particular attention paid to the power of judicial review. To further illustrate administrative law principles in practice, the course will examine specific areas of law where administrative law principles play a central role, including human rights law and immigration law.

Love, Sex, Relationships and Law

This course examines the legal context within which people develop and have personal relationships. From conception and gestation, through childhood, the teen years, adulthood and ultimately death, one has a series of relationships with others, and all of these relationships are shaped by the law. The course will examine how these relationships are shaped by law from conception through childhood, the teenage years, adult years and the last years of life. Along the way, the course will examine the legal status of the fetus and child, parental rights and responsibilities relating to children, the development of sexual relationships, marriage and marriage-like relationships, the breakdown of relationships, and ultimately later in life issues like adult incapacity and guardianship, wills and estates.

Immigration Law

This course examines the Canadian Immigration system and its role in meeting Canada’s economic, social and security needs. Particular attention will be paid to mechanisms and remedies available to those who wish to visit, study, work, seek refuge and/or immigrate to Canada. Selection, inadmissibility, discretion and process will be examined within Canada’s immigration, refugee, security, and international law regimes. Administrative law and Constitutional law principles will be examined through text books, case law, and practical examples. A systems approach will be taken with a particular focus on border security, criminality, and anti-terrorism laws.

Indigenous Peoples and the Law

This course attends to the rapidly evolving legal landscape of Aboriginal Law in Canada. The focus is on the interaction of Canadian politics, Parliament, and codified and common law surrounding sovereignty, rights, title and treaties. This complex and often litigious subject matter is approached from historical, social and legal contexts. Specific attention will include the Canadian Criminal Justice System particularly the impact of landmark Supreme Court decisions and the influence of the United Nations Declaration on the Rights of Indigenous Peoples.

International Human Rights

The course focuses on the history, development and present day exploration of International Human Rights. The course will assess the structure and standards that govern international human rights law, including an exploration into what international law is and how it is made. The course will consider the international and regional human rights systems and the range of legal instruments and standards that have been developed. Overall, the course will provide a solid and comprehensive introduction to the concept, study and practicalities of human rights in an international context.

Research Skills for College Students

This course provides an overview of the information literacy and research skills required to succeed in college and university. Through lectures, hands-on labs and other methods students learn how to identify, locate, evaluate, and cite useful research material within and beyond the Douglas College Library system. Emphasis is on the effective use of the Library’s print and electronic resources, including library catalogues, periodical index databases, and the Web. Most importantly, students learn how to develop effective and efficient strategies for conducting college-level term paper research.

Research Skills for the Information Age

This course builds on the basic information literacy and research skills acquired in LIBR 1111. Through lectures, hands-on assignments, readings and group discussions students learn to locate, manage, evaluate and use information from a variety of specialized sources. They consider the broader ethical and social issues at work within the international information marketplace, and monitor their own growth as “critical consumers” of information. Most importantly, students learn how to use information as a problem-solving/decision-making tool in a number of personal, career, and academic situations.

Introduction to Language and Linguistics

This course is an introduction to language structure. Students will develop an appreciation of structural similarities among languages despite apparent linguistic diversity. A variety of language samples drawn from different languages, 3 from the Indo-European family and 3 from non-Indo-European families, will be analysed. Topics will include the sound system (speech sounds, articulation, patterning), word formation (inflection, derivation, composition), sentence formation (parts of speech, phrases, clauses, deep/surface structure, X-bar theory, movement) and word meaning (lexical semantic relations) and sentence meaning (thematic roles, discourse).

Linguistic Diversity and Cultural Diversity

This course is an introduction to the non-structural aspects of language with an emphasis on cultural diversity. Students will develop an appreciation of cultural diversity by studying similarities and differences among languages of the world, 3 from the Indo-European and 3 from the non-Indo-European language families. Topics covered may include, but are not restricted to, language development and language attrition/language death, language classification, typology and universals, language change, meaning in language, writing, the modern world and communication.

Workplace and Communication Skills

This course is designed to provide students who experience barriers to education and employment with the opportunity to develop workplace skills and behaviours that contribute to job success. It emphasizes the importance of the skills needed to enter working situations with improved confidence and to assertively and to handle employment-related interpersonal situations assertively. The focus of the course is to support students to practice job interview skills.

Introduction to Merchandising

This course is designed to provide students who experience barriers to education and employment with hands-on training in retail and business services.

Customer Service Fundamentals

This course is designed to provide students who experience barriers to education and employment with hands-on training in customer service. The focus of the course is on foundational customer service skills needed to obtain employment in a variety of workplaces, such as retail stores, restaurants, coffee shops, and more.

Business Development for Self-Employment

This course is designed to provide students who experience barriers to education and employment with both theoretical and practical skills in establishing self-employment. Students learn to assess a proposed business idea and to develop a business plan. The focus of the course is to support students in establishing self-employment such as a micro-business.

Work Experience Practicum 1

This course is designed to provide students who experience barriers to education and employment with on-the-job experience related to retail and business services. Students are placed at supervised and supportive worksites in the retail field that match their interests and abilities. Students are expected to demonstrate and practice appropriate work habits and attitudes while gaining exposure to different work environments.

Work Experience Practicum 2

This course is designed to provide students who experience barriers to education and employment with on-the-job experience related to retail and business services. Students are placed at supervised and supportive worksites in the retail field that match their interests and abilities. Students are expected to demonstrate and practice appropriate work habits and attitudes while gaining exposure to different work environments.

Cleaning and Maintaining Kitchen Equipment

This course is designed to provide students who experience barriers to education and employment with the opportunity to develop bussing, dishwashing, and pot-scrubbing skills to for a professional kitchen. Students also practice the knowledge and skills needed to comply with workplace safety policies.

Food Preparation and Production

This course is designed to provide students who experience barriers to education and employment with the opportunity to develop basic cooking skills to use in a professional kitchen. Students will practice basic cooking methods and techniques by preparing salads, smoothies, and meal kits. The focus of the course is on proper procedures for handling and storing food, knife skills, measuring, and portioning food.

Barista Skills

This course is designed to provide students who experience barriers to education and employment with skills needed to operate commercial espresso machines and grinders to extract espresso, foam and texture milk. The focus of the course is on gaining an introductory understanding on topics relates to the world of coffee at origin while implementing health and safety practices and customer service.

Work Experience Practicum 1

This course is designed to provide students who experience barriers to education and employment with on-the-job experience related to food services. Students are placed at supervised and supportive worksites in the food services field that match their interests and abilities. Students are expected to demonstrate and practice appropriate work habits and attitudes while gaining exposure to different work environments.

Work Experience Practicum 2

This course is designed to provide students who experience barriers to education and employment with on-the-job experience related to food services. Students are placed at supervised and supportive worksites in the food services field that match their interests and abilities. Students are expected to demonstrate and practice appropriate work habits and attitudes while gaining exposure to different work environments.

Wire and General Assembly

This course is designed to provide students with barriers to education and employment with training in the wire assembly industry. Students learn component identification, tool use and safety, and using industry equipment for automatic and manual wire preparation. They also learn industry specific language and how to prepare wire assembly orders along an assembly line. The course focuses on workplace communication to effectively work in a team environment while carrying out individual tasks up to industry standards.

Electronics Theory and Soldering

This course is designed to provide students with barriers to education and employment with training in the wire assembly industry. Students train to work with electronics and printed circuit boards for manufacturing and assembly industries. The range of skills taught varies for each student but typically includes component preparation, board assembly, soldering and electronics theory. Students learn industry safety and language.

Bike Assembly and Bike Mechanics

This course is designed to provide students with barriers to education and employment with training in bike assembly and to learn how to maintain and fix hydraulic and mechanical bikes. Through hands on training, students learn how to read assembly manuals to put together bikes from parts. Students learn about all types of bikes, such as road bikes, mountain bikes, commuter bikes and different bike components. The course also focuses on bike industry specific tools and language.

Work Experience Practicum 1

This course is designed to provide students with barriers to education and employment with on the job experience related to electronics assembly. Students are placed at supervised and supportive worksites in the electronics field that match their interests and abilities. Students are expected to demonstrate and practice appropriate work habits and attitudes while gaining exposure to different work environments.

Work Experience Practicum 2

This course is designed to provide students with barriers to education and employment with on the job experience related to electronics assembly. Students are placed at supervised and supportive worksites in the electronics field that match their interests and abilities. Students are expected to demonstrate and practice appropriate work habits and attitudes while gaining exposure to different work environments.

Introductory Marketing

This course introduces students to the major concepts involved in the function of marketing. The course addresses the role of marketing in the firm, business community and explores the tools and techniques used in developing a marketing strategy. Particular emphasis is placed on the importance of the elements of the marketing mix (product, price, place, promotion, and participation), current marketing issues, sustainability, and analytical methods.

Personal Selling

This course focuses on the theoretical and practical techniques used in selling goods and services in a business-to-business (B2B) environment. Emphasis is given to developing a selling framework along with practical skills in presenting goods and services to prospective buyers.

Attention is devoted to the art of uncovering needs or identifying problems through the use of probing questions and developing professional relationships in business.

Understanding the importance of the sales professional in the business community and the need for ethical behaviour is emphasized. The overriding sales philosophy is relationship focused and the customer approach is consultative.

Buyer Behaviour

This course analyzes buyer behaviour in both organizational and consumer markets. Effects on a firm's marketing strategy when dealing in consumer versus organizational markets are explored. The process buyers go through in searching for, evaluating and purchasing products and services is analyzed. The course also covers researching, delivering and evaluating customer satisfaction and quality service.

Marketing Essentials for Employment Supports Specialty

This course introduces the student to the major concepts involved in the marketing and sales functions. The course addresses the role of marketing in the non-profit sector and explores the tools and techniques used in developing a marketing strategy, as well as a successful sales process. Particular emphasis is placed on the importance of the elements of the marketing mix – product, price, place and promotion, and current marketing issues. In addition, the course focuses on theoretical and practical techniques used in selling goods and services in a professional environment. Emphasis is given to developing practical marketing skills, and developing long term business relationships. Attention is devoted to the art of persuasion as a life-skill, and the importance of ethical behaviour is emphasized.

Digital Marketing I

This course will introduce students to digital marketing and how organizations communicate, promote, price, and distribute products online. By examining various components of marketing in a digital context, students will develop the knowledge, comprehension, and techniques to market in the online environment. By the end of the course, students will be able to assess a company’s online presence and how to improve its use of digital marketing.

Sport and Event Marketing

This course will introduce students to both the theory and practice associated with sport and event marketing within the context of integrated marketing communications. Sports and events cut through the advertising clutter, providing businesses and organizations with a powerful channel to meaningfully connect with consumers and influence their purchasing decisions. Classes will explore the sports industry, its expansion both in Canada and abroad, and use its most meaningful examples and case studies to illustrate its tactical and strategic benefits, opportunities and challenges for marketers. Students will be exposed to topics such as branding, promotions, sponsorship, licensing, ambush marketing, ticket sales, event planning, sports media, digital media, relationship marketing and experiential marketing, while also touching on related categories such as entertainment, nonprofit and tourism.

Personal Brand Marketing: Strategy, Story & Self-Leadership

This course explores the strategic intersection of marketing, storytelling, and personal development. Students will learn how to apply marketing principles such as positioning, audience targeting, and narrative strategy to their own professional goals and leadership development. Through case studies, interactive workshops, and guided reflection, students will develop a practical understanding of how to design and communicate their personal value in a competitive, AI-driven marketplace. The course emphasizes critical thinking, communication, and self-directed reflective learning to prepare students for leadership in modern marketing environments.

Influencer Marketing

In today’s digital landscape, influencers play a pivotal role in shaping consumer perceptions, driving engagement, and amplifying brand messages. This course explores the evolving world of influencer marketing, from identifying the right influencers to integrating them effectively into marketing campaigns. Students will analyze how influencers impact the consumer purchasing funnel, develop strategies to maximize engagement and conversions, and examine ethical and regulatory considerations. Through qualitative and quantitative analysis, they will distinguish between genuine influence and mere popularity, ensuring marketing efforts drive real consumer action. By the end of the course, students will have the skills to craft and implement influencer marketing strategies that break through media fragmentation, resonate with niche audiences, and achieve measurable business objectives.

Sustainability & Corporate Social Responsibility

This course provides students with an introduction to the concepts of sustainability and corporate social responsibility in a business context. The course takes a managerial perspective, and incorporates a global orientation. Topics like the triple bottom line, global warming, the product life cycle, and carbon neutral are covered. Students are urged to embrace the belief that corporations need to be socially responsible, as well as sensitive to environmental concerns.

International Marketing

This course examines the international marketing activities of firms operating in the global marketplace and relates marketing to specific international conceptual and empirical issues. The course builds on the basic principles of marketing, marketing research, planning and strategy and explores their use in global applications. Particular emphasis is placed on gathering international market intelligence, identifying current issues impacting on organizations operating internationally and developing competitive international marketing strategies. The course will explore differences in global environment in different cultures; the political, legal, and economic conditions that affect market entry strategies and marketing mix decisions; the development of marketing plans for non-Canadian situations; and the impact of digital media and globalization in international business.

Non-profit Marketing

This course introduces students to the challenges of marketing in the non-profit sector, defined as those organizations that seek to serve the public good without the motivation of profit. Students will learn the role and application of marketing to promote social change and to achieve social goals for non-profit organizations. Topics specific to the non-profit environment will include social and cause related marketing, fundraising, volunteer management and recruitment. Students will gain practice in applying marketing in a diverse range of non-profit environments including charities, social programs and ideas, health, education, the arts, as well as goods and services.

International Marketing Research

This course will provide students with a detailed study of the principles and methods of research as applied to the international community. Topics covered include identification and evaluation of research needs, methods of acquiring information, tools for analysis and presentation of findings. The focus will be on challenges of collecting and using research across cultural boundaries. Extensive use will be made of computer-based applications, including spreadsheets, on-line research and internet browsers.

Promotional Strategy

This course covers the marketing concept of promotion, in all its forms. Integrated marketing communications is introduced as the coordinating force in promotion; and advertising, sales promotion, public relations, personal selling, internet initiatives and events are explored as the key promotional techniques. The promotional process is covered from the stand-point of the firm, and the marketing manager. The course will also cover the nature and the process of communications and the impact it has on the individual, the organization and consumer.

Business Marketing

Firms that operate in the business to business marketplace are increasingly recognizing the importance of marketing’s role and contribution as a critical aspect of their operation, to help them achieve their goals. The business marketing world differs in many ways from the consumer world, and company competitiveness and reputation in the business to business marketplace are usually a direct result of their marketing competence. This course provides the knowledge and understanding of key business to business (B2B) marketing principles and processes, and the methodology of applying the marketing drivers.

Financial Services Marketing

In recent years, marketing in the financial services sector has experienced significant growth. Marketers are challenged to keep pace. Fuelled by new technologies, tighter regulations, increased competition and heightened consumer expectation – the industry has undergone significant change. This course will take an in-depth look at Canada’s financial landscape. It will distinguish between banks and credit unions; it will dissect and analyze a variety of positioning and branding strategies used by both.

In addition, it will explore how marketers develop a deep understanding of financial service segments, tailor products accordingly, and communicate via channels of the target market’s choice. The marketing mix for financial services will be covered, along with the concepts of marketing as they apply to the unique nature of services. An emphasis will be placed on traditional marketing concepts such as brand management and strategy development, as well are more intangible ideas such as loyalty, trust, ‘stickiness’, experiential marketing, customer acquisition and retention, and relationship management.

New Venture Marketing

This dynamic, marketing-driven course empowers students to navigate the exhilarating journey of new product venture development, blending marketing savvy with innovation to transform ideas into viable business opportunities. Through a hands-on approach, participants will master the art of navigating a development of new idea by identifying market opportunities, assessing viability, implementing strategic pivots for optimization, and validating their concept through the development of an initial Minimum Viable Product (MVP). Ultimately, students will refine their vision into an investor-ready pitch, presented to a panel of industry experts.

AI Marketing & Generative AI Strategies

Artificial intelligence is transforming digital marketing, and professionals who can integrate AI-driven strategies will gain a competitive edge. This course introduces students to AI applications in marketing, covering data-driven decision-making, content generation, and campaign automation. Through applied learning, students will engage with AI marketing tools, case studies, and simulations to develop practical skills applicable to real-world business challenges.

Pricing for Marketers

In business, pricing decisions are one of the last to be made and often produce unsatisfactory results. This course will focus on understanding the importance of value when considering price, particularly value as seen from the customer’s perspective. While exploring various formulations for determining price, students will look at how real business decisions influence pricing, and work with local businesses to understand how they formulate pricing strategies.

Digital Marketing II

This course is an advanced study and application of digital marketing strategy, online branding and digital communications. Students will learn how to effectively use digital marketing concepts applied to modern business scenarios and common marketing challenges. Special attention is given to social media, search marketing, online advertising, online reputation management, mobile marketing, web analytics, lead generation, emerging technologies and the overall integration of digital strategies with non-digital marketing.

E-Commerce: Strategy for Online Retailing

This course examines the various techniques available to marketers to drive digital business management practices that aim to generate revenue and Return on Investment (ROI). From the monetization of mobile marketing, games and apps to lead generation and e-Commerce portals and through user interfaces that shape our online experiences, this course explores how businesses in our digital world manage their marketing spend effectively. In addition, the regulations that surround those practices from legal to privacy and ethical perspectives are examined for their impacts.

Digital Asset Management for Marketers

This course provides students with the knowledge and skills to build, manage, and optimize digital assets—including websites, automation workflows, and customer engagement platforms—without requiring coding experience. By integrating no-code/low-code tools, AI-powered automation, and UX/UI best practices, students will develop hands-on experience in executing digital marketing strategies effectively.

Marketing Intelligence

Marketing intelligence (MI) is a key tool for better decision making, success, and even survival for firms today. It comes from the strategic use of a carefully analyzed collection of key information. Enterprise-wide use of marketing intelligence is increasing as firms see its power and benefit. Firms that embrace marketing intelligence use it at all levels of the organization, fostering a culture where everyone thinks “intelligence”, and contributes to its evolution. The establishment of a marketing intelligence process in firms today is increasing at a rapid rate.

Effective MI is a process of identifying and collecting information, both internal and external to the firm; analyzing it, interpreting it using business and industry experience and knowledge; and using it to make more informed decisions. This course provides a broad and in-depth understanding of marketing intelligence (MI), focusing on MI as a process, and the perspective taken will be that of a manager using marketing intelligence. Students will learn the tools, techniques, sources, analytical processes and technology of MI, and will review best practices and cases of MI in action. This course is intended for marketing and business students.

Digital Promotions and Social Media

This course examines how practical application of digital promotional tools are used in a larger strategy to bolster Business to Consumer and Business to Business channels. The tools learned in this course will propel students and forward-thinking organizations to leverage the power of digital promotions and social media in a strong combination. Key areas include mobile, social, content marketing, and promotions. From this course, you will develop a portfolio through the term project.

Digital Paid Media and Advertising

The fast-evolving digital media landscape has fundamentally transformed the advertising industry, significantly expanding its possibilities and alternatives. This course explores online advertising and paid media channels, from both strategic and tactical perspectives, and how to effectively integrate them into marketing campaigns. Topics include integrated promotional campaigns, media planning, audience targeting, budgeting, bidding strategies, analytics, optimization, search engine marketing, paid social media, and ethical considerations. Students also examine the evolving role of new and emerging technologies in advertising, including mobile, streaming, virtual and augmented reality, gaming, and artificial intelligence.

Customer Relationship Management

This course examines the concept of customer relationship management (CRM), its evolution and implementation. The approach is analytical and managerial, and covers: understanding issues, tools, techniques and terminology; establishment, management, mining and analysis of customer databases; assessing customer valuation and establishing metrics; identifying, defining and understanding customer segments; estimating profitability; and designing targeted marketing campaigns and customer communications. This course may also explore Enterprise Resource Planning (ERP) software and its role in a firm's marketing strategy, with emphasis on customer relationship building and servicing.

Professional Sales

Marketing 4390 is an advanced course in professional selling. Emphasis will be placed on the development of skills in qualifying sales opportunities, self-management, negotiation and the preparation of sales proposals and presentations. Students will explore the nuances of selling to multiple buyers and complicated sales situations. As part of the course work, the students will be assigned to a real-life professional selling project with a local organization (when available) where they will be responsible for managing the cold call sales process for a select number of prospects. There will be discussion about the emergence of virtual selling and the growing role of social media in professional sales.

Personal Selling In International Marketplace

This course focuses on theoretical and practical techniques used in selling goods and services in the International marketplace. Emphasis will be on dealing with various cultures and ethnic groups that make up the international market. Attention will be paid to adapting the theoretical selling skills to fit different cultural requirements of the market, in order to achieve effective partnerships, culminating in long-term relationships.

Sales Management

This is a comprehensive course in sales management principles and methods featuring allocation of priorities to the company's sales objectives and responsibilities; formulation of sales policy; tasks of planning, organizing, staffing and controlling the work of the field sales force. Understanding the human dynamic in managing salespeople and discussing some of the opportunities and challenges that sales managers face in their day-to-day work. Discussing the role of sales management in the broader corporate environment and the career opportunities that are available working in the sales and sales management functions. The course also reinforces the need for sales managers to display strong ethical behaviour with customers and employees alike.

Digital Analytics

This course examines the strategic use of analytics for digital marketing. The course focuses on measuring and analyzing online analytics and how analytic insights and intelligence can be reported and used to inform marketing strategies. Different types of online data are explored, with emphasis on learning relevant tools and platforms. This course also explores different ways analytics can be communicated, so management can understand digital analytics’ strategic and organizational impact.

Marketing Strategy

This course is an advanced study of the marketing function. Using analytical techniques, emphasis is placed on analysis and solution of business problems. Special attention is given to planning and positioning strategies.

Marketing Research

This course provides a detailed study of the objectives, principles and methods of marketing research, which is covered from the perspective of the user as well as the practitioner of the research. This course takes a managerial focus, and emphasizes market intelligence, providing quality information upon which managers can act and make informed decisions. Computer-based applications of mathematical and statistical techniques are used.

Professional Services Marketing

Marketing in the professional services sector has experienced significant growth and change in recent years. Historically professional services firms were limited in their marketing activities and often success was determined by personal relationships and industry contacts. There is now more latitude and urgency for marketing in this sector, and each firm is challenged to differentiate itself from its competitors. In some sectors there is seasonality which can have an impact on the price of services and the perceived value by the client. There is the constant threat of ‘commoditization’ which means that the marketing function has to be consistently working on articulating the value proposition of the firm. Relationship marketing, attracting and retaining clients, marketing tools and techniques as well as strategic planning are explored as key components of professional services marketing.

Marketing Practicum

A directed studies program where students work on practical marketing projects. Students will identify the marketing challenge, develop the framework for the project, gather the necessary information and data, undertake the necessary marketing analysis, and summarize their findings and recommendations in a final report.

Basic Algebra

This course is intended for students who need to improve their knowledge of algebra to continue with their mathematical studies (specifically, precalculus courses). Topics covered include: functions and relations, domain and range, algebraic techniques, factoring, exponents and radicals, polynomial and rational expressions, solving and graphing equations and inequalities in one variable, solving and graphing systems of equations, quadratic equations, graphing lines and parabolas, mathematical modeling, and basic geometric formulas.

Algebra & Trigonometry

This course covers the essentials of functions (linear, quadratic, polynomial, logarithmic, exponential, and trigonometric), graphing, solving equations and inequalities, systems of equations, and sequences and series. It is designed to meet the needs of students who plan to go on to take Precalculus (MATH 1110), Calculus for the Social Sciences (MATH 1125) or Introduction to Statistics (MATH 1160), or who require a grade 12-level math course to transfer to technical or vocational programmes.

Precalculus

This is a one semester course for students who wish to prepare for MATH 1120 Calculus. It covers graphing and solution of equations involving polynomial, rational, circular, trigonometric, inverse trigonometric, logarithmic and exponential functions, in addition to conic sections. This is a challenging course that moves through the topics required for later study of calculus quickly and in depth. Students who have never taken Precalculus 12 or Principles of Math 12 are advised to take MATH 1105 first. A graphing calculator is required.

Calculus I

This course is an introductory differential calculus course for science students. Topics include limits, continuity, differentiation rules for elementary functions, applications of the derivative, optimization problems, properties of elementary functions and their graphs, and differentiation of curves defined by parametric equations and curves given in polar coordinates. Students with credit for MATH 1123 may not take MATH 1120 for further credit.

Calculus I Honours Supplement

This course is a supplement to MATH 1120-Calculus I with an emphasis on proving theorems from MATH 1120. Topics include the limit, continuity, differentiability, proof of differentiation rules, proof of the Mean Value Theorem and L’Hôpital’s rule.

Calculus 1 for Life Sciences

An introductory differential calculus course with applications chosen for students pursuing biological or medical sciences. Topics include: limits, growth rate and the derivative, elementary functions, optimization and approximation methods and their applications, mathematical models of biological processes.

Calculus for the Social Sciences

This course is an introduction to differential calculus for students in business and social sciences. Topics include limits, differentiation techniques for algebraic, logarithmic, exponential and trigonometric functions, mathematical modeling, applications to graphing and optimization, implicit differentiation and differentials.

Discrete Mathematics I

MATH 1130 is the first of two courses for computing science students. Topics include logic, set theory, functions, algorithms, mathematical reasoning, recursive definitions, counting and relations.

Introduction to Statistics

This course is a pre-calculus introduction to statistics and probability. Topics include descriptive statistics, measures of central tendency and variation, elementary probability, probability distributions, the Central Limit Theorem, confidence intervals, hypothesis testing, and linear regression.

Mathematics for Veterinary Technology

This is a one semester course for students in the Veterinary Technology Diploma program. This course reviews basic arithmetic and mathematical skills, including fractions, decimals, percentages, scientific notation, ratios, and proportion. This course also introduces and develops mathematical concepts that are used in Veterinary Technology courses, such as dimensional analysis, measurement systems, dosage calculations, solutions and dilutions, intravenous fluids, constant rate infusions, nutrition, and basic statistics.

Mathematics for Teachers

This course is designed to prepare students for careers as elementary school teachers. It develops mathematical reasoning, problem solving, and communication skills, with an emphasis on a deep understanding of concepts in the elementary school mathematics curriculum. Topics include problem solving, set theory, the real number system and its subsets, arithmetic, elementary number theory, basic geometric concepts, measurement geometry, transformations and coordinate geometry, congruence, and similarity. Students should have solid arithmetic, numeracy, and algebra skills before registering in this course.

Calculus II

This course is an introductory integral calculus course. Topics include the Riemann integral, techniques of integration, improper integrals, sequences and series, power series and Taylor series. Applications include area and volume, length of a curve, and separable differential equations.

Calculus II Honours Supplement

This course is a supplement to MATH 1220-Calculus II with an emphasis on proving theorems from MATH 1220. Topics include the definite integral, properties of integrals, applications of integration, sequences and series, and Taylor series.

Calculus 2 for Life Sciences

An integral calculus course with applications chosen for students pursuing Life or Health sciences. Topics include: the integral and its applications, partial derivatives, differential equations, numerical and power series, linear systems and their applications, mathematical models of biological processes.

Calculus II for the Social Sciences

This course provides an introduction to integral calculus and multivariable calculus for students in business and social sciences. Topics include theory and methods of integration for functions of a single variable, applications of the integral, partial derivatives, optimization and integration of functions of two variables, elementary first order separable and linear differential equations, and Taylor series. Applications from business and social sciences develop a meaningful context for the theory throughout the course.

Mathematics for Liberal Arts

This course for liberal arts students explores mathematics topics in order to improve quantitative reasoning and decision-making in everyday life, as well as to develop an appreciation for the power and beauty of mathematics in the world around us. Topics of study vary by term and by instructor. Good English writing and communications skills are recommended.

Applied Linear Algebra

MATH 2210 is an introductory course in linear algebra with an emphasis on application to problems in engineering and science. Topics include vectors and geometry, systems of linear equations, matrices, subspaces, determinants, linear transformations, complex numbers, eigenvalues and eigenvectors, and orthogonality. Students with credit for MATH 2232 may not take this course for further credit.

Discrete Mathematics II

This is the second of two discrete mathematics courses for computing science students. Topics in this course include cardinality of sets, recursion, recurrence relations, generating functions, inclusion-exclusion, equivalence relations, partial orders, partitions, graphs, trees, and complexity of algorithms.

Linear Algebra

MATH 2232 is a one semester introductory course designed to provide a foundation in the mathematics of linear algebra. This course is often the first course in abstract mathematics and the student is taught how to prove theorems. Topics include the solving of systems of equations, matrices and determinants, the vector space, n-dimensional Euclidean space, general vector spaces, linear transformations, eigenvalues and eigenvectors and the diagonalisation of matrices.

Introduction to Mathematical Analysis

An introduction to analysis for students who have successfully completed the first year of calculus. This course presents foundation concepts in analysis which lay the groundwork for further study in pure and applied mathematics, in particular real analysis courses. It is normally required material for mathematics majors. Topics studied include the nature of proof, set theory and cardinality, the real numbers, limits of sequences and functions, continuity, formal coverage of the derivative and the mean value theorem, Taylor’s theorem, the Riemann integral, the fundamental theorem of calculus, and topics in infinite series.