This course will cover the principles and methods of marketing research conducted in an international environment. It will cover the economic, government, legal, structural, informational, technological and socio-cultural environments as they need to be considered for effective research.
Lecture and Seminar.
|Cases and assignments (4 @ 10%)||40%|
|Major project and presentation||30%|
Students may conduct research as part of their coursework in this class. Instructors for the course are responsible for ensuring that student research projects comply with College policies on ethical conduct for research involving humans, which can require obtaining Informed Consent from participants and getting the approval of the Douglas College Research Ethics Board prior to conducting the research.
At the end of the course, the successful student should be able to:
Is to be Purchased by Students:
Craig and Douglas. International Market Research, Latest Ed. Prentice Hall.
Lescher, John F. Online Market Research, Latest Ed. Toronto:
Addison-Wesley Publishing Ltd.
Selected readings compiled for students from various business sources.
Course Guidelines for previous years are viewable by selecting the version desired. If you took this course and do not see a listing for the starting semester / year of the course, consider the previous version as the applicable version.
|Institution||Transfer Details||Effective Dates|
|Kwantlen Polytechnic University (KPU)||KPU MRKT 2340 (3)||2004/09/01 to -|
|Langara College (LANG)||LANG INTB 2XXX (3)||2005/05/01 to -|
|Simon Fraser University (SFU)||SFU BUS 1XX (3)||2004/09/01 to -|
|Thompson Rivers University (TRU)||Individual assessment||2004/09/01 to -|
|Trinity Western University (TWU)||No credit||2004/09/01 to -|
|University of British Columbia - Okanagan (UBCO)||UBCO ARTS 2nd (3)||2005/05/01 to 2009/04/30|
|University of British Columbia - Okanagan (UBCO)||UBCO ELEV 2nd (3)||2009/05/01 to -|
|University of British Columbia - Vancouver (UBCV)||UBCV COMM 2nd (3)||2004/09/01 to -|
|University of Northern BC (UNBC)||UNBC COMM 2XX (3)||2004/09/01 to -|
|University of the Fraser Valley (UFV)||UFV BUS 1XX (3)||2004/09/01 to -|
|University of Victoria (UVIC)||No credit||2004/09/01 to -|