This course will cover the principles and methods of marketing research conducted in an international environment. It will cover the economic, government, legal, structural, informational, technological and socio-cultural environments as they need to be considered for effective research.
Lecture and Seminar.
|Cases and assignments (4 @ 10%)||40%|
|Major project and presentation||30%|
At the end of the course, the successful student should be able to:
Is to be Purchased by Students:
Craig and Douglas. International Market Research, Latest Ed. Prentice Hall.
Lescher, John F. Online Market Research, Latest Ed. Toronto:
Addison-Wesley Publishing Ltd.
Selected readings compiled for students from various business sources.
|Institution||Transfer Details||Effective Dates|
|Kwantlen Polytechnic University (KPU)||KPU MRKT 2340 (3)||2004/09/01 to -|
|Langara College (LANG)||LANG INTB 2XXX (3)||2005/05/01 to -|
|Simon Fraser University (SFU)||SFU BUS 1XX (3)||2004/09/01 to -|
|Thompson Rivers University (TRU)||Individual assessment||2004/09/01 to -|
|Trinity Western University (TWU)||No credit||2004/09/01 to -|
|University of British Columbia - Okanagan (UBCO)||UBCO ELEV 2nd (3)||2009/05/01 to -|
|University of British Columbia - Okanagan (UBCO)||UBCO ARTS 2nd (3)||2005/05/01 to 2009/04/30|
|University of British Columbia - Vancouver (UBCV)||UBCV COMM 2nd (3)||2004/09/01 to -|
|University of Northern BC (UNBC)||UNBC COMM 2XX (3)||2004/09/01 to -|
|University of the Fraser Valley (UFV)||UFV BUS 1XX (3)||2004/09/01 to -|
|University of Victoria (UVIC)||No credit||2004/09/01 to -|