The course will involve a blend of lectures, discussions, videos, cases, on-line activities, and seminars. Presentations by students are an integral part of the course.
Students may conduct research as part of their coursework in this class. Instructors for the course are responsible for ensuring that student research projects comply with College policies on ethical conduct for research involving humans, which can require obtaining Informed Consent from participants and getting the approval of the Douglas College Research Ethics Board prior to conducting the research.
The Strategy and Tactics of Pricing by Nagel and Holden
Contextual Pricing by Docters et al
Value-Based Pricing by Macdivitt and Wilkinson
Free by Anderson
Or other texts as approved by the Department
Use of Commerce and Business faculty-approved calculators only
MARK 1120 (Introductory Marketing) or permission of the instructor
No corequisite courses.
No equivalent courses.
This course is not required for any other course.
Course Guidelines for previous years are viewable by selecting the version desired. If you took this course and do not see a listing for the starting semester / year of the course, consider the previous version as the applicable version.
|Institution||Transfer Details||Effective Dates|
|Athabasca University (AU)||AU MKTG 2XX (3)||2013/09/01 to -|
|Capilano University (CAPU)||CAPU BMKT 2XX (3)||2013/09/01 to -|
|Coast Mountain College (CMTN)||CMTN BADM 2XX (3)||2013/09/01 to -|
|College of the Rockies (COTR)||COTR MKTG 3XX (3)||2013/09/01 to -|
|Kwantlen Polytechnic University (KPU)||KPU MRKT 2XXX (3)||2013/09/01 to -|
|North Island College (NIC)||NIC BUS 2XX (3)||2013/09/01 to -|
|Simon Fraser University (SFU)||No credit||2013/09/01 to -|
|Thompson Rivers University (TRU)||TRU BBUS 2XXX (3)||2013/09/01 to -|
|University of Northern BC (UNBC)||No credit||2013/09/01 to -|
|University of Victoria (UVIC)||UVIC COM 2XX (1.5)||2013/09/01 to -|