Curriculum Guideline

Marketing (Certificate)

Effective Date:
Program Code
CTMARK
Discontinued
No
Program
Faculty
Commerce & Business Administration
Department
Marketing
Credential Type
Certificate
Transcript Title
Marketing Management Cert
Date of First Offering
Start Term
200210
End Term
201430
Credential
Certificate in Marketing
Length of Program
Two semesters
Credits
30.00
Admissions Requirements

General College Admission Requirements

Note: Principles of Math 11 or Foundations of Math 11 or equivalent is a prerequisite to many courses offered by the Faculty of Commerce and Business. Therefore it is strongly recommended that you check each individual course prerequisite and ensure that you have completed this Mathematics requirement prior to registration. Failure to comply with prerequisite requirements could result in course deregistration.

Curriculum Framework

Semester I

CSIS 1110**Introduction to Computers3
CMNS 1115*Personal Writing3
BUSN 1330 or
Business Math    3
FINC 1231Commercial and Financial Mathematics 
MARK 1120   Introduction to Marketing3
MARK 2150Personal selling  3
  15

* Or any ENGL university-transfer course.

** Elective - can be replaced with one of the following courses: BUSN 1210; ACCT 1235; PHIL 1122; PSYC 1100; BUSN 1320

 

Semester II

MARK 3235***e-Marketing3
MARK 3215***Buyer Behaviour3
MARK 3340***Promotional Strategy3
MARK 4360***Customer Relationship Management3
MARK 4440***Marketing Strategy  3
  15

*** Marketing Elective - can be replaced with one of the following:  MARK 3280; MARK 3300; MARK 3313; MARK 3470; MARK 3490MARK 3500; MARK 4441; MARK 4270; MARK 4410; MARK 4390; or any other suitable marketing course developed or approved by the Marketing Department.