Digital Marketing (Post-Baccalaureate Diploma)
Curriculum Guideline
Applicants must meet the admission requirements listed below:
- General College Admission Requirements
- Applicants must have a bachelor degree from a recognized post-secondary institution in Canada or an equivalent credential from an approved institution of a different country. Any applicant who earned their credential in a language other than English must meet the Douglas College English language proficiency requirement.
Please note to be successful in the program, it is strongly recommended that applicants have a solid foundation in Math and have achieved a grade of at least a C in Math 11 (Precalculus or Foundations) or equivalent.
Graduation Requirements
- Successful completion of 60.00 credits
- A minimum of 30.00 upper level (3000-4000) credits
- A minimum program GPA of 2.00
- 50% (30.00 credits) of all coursework must be completed at Douglas College
- A minimum of 50% of new Douglas College coursework to contribute to this credential (see the Credentials Awarded Policy)
- Time limit to complete program graduation requirements: seven (7) years. Any courses completed outside of that time limit will not be usable. Students may seek the permission of the Department/Program to complete a credential outside the approved time limits.
Additional Graduation Requirements with Co-operative Education Option
- Successful completion of 9.00 additional credits through Co-operative Education I (COOP 1100).
- Students completing the Co-operative Education option will graduate with 69.00 credits.
- 50% (34.50 credits) of all coursework must be completed at Douglas College.
Course Requirements (see note 1):
| Course Name | Course Title | Credits |
|
Required Courses: |
||
| MARK 1120 | Introductory Marketing | 3.00 |
| MARK 2150 | Personal Selling | 3.00 |
| MARK 3235 | Digital Marketing I | 3.00 |
| MARK 3215 | Buyer Behaviour | 3.00 |
| MARK 3340 | Promotional Strategy | 3.00 |
| MARK 4440 | Marketing Strategy | 3.00 |
| MARK 4441 | Marketing Research | 3.00 |
| MARK 4240 | E-Commerce: Strategy for Online Retailing | 3.00 |
| MARK 4340 | Digital Promotions and Social Media | 3.00 |
| MARK 4420 | Digital Analytics | 3.00 |
| MARK 4235 | Digital Marketing II | 3.00 |
| Select eight from the list below: | ||
| MARK 4360 | Customer Relationship Management | 3.00 |
| MARK 3250 | Personal Brand Marketing: Strategy, Story and Self-Leadership | 3.00 |
| MARK 3260 | Influencer Marketing | 3.00 |
| MARK 3890 | AI Marketing & Generative AI Strategies | 3.00 |
| MARK 4250 | Digital Asset Management for Marketers | 3.00 |
| CSIS 1180 (see note 2) | Introduction to Web Technologies | 3.00 |
| CMNS 3400 (see note 3) | Document Design | 3.00 |
| CMNS 3401 (see note 3) | Visual Communication | 3.00 |
| CMNS 3501 (see note 3) | Writing and Developing Websites | 3.00 |
| CMNS 3700 (see note 3) | Strategic Public Relations | 3.00 |
| BUSN 2429 | Business Statistics | 3.00 |
| Upper-Level Marketing Elective (see note 4) | Any upper-level (3000-4000) MARK course | 3.00 |
| Capstone Course - select one from the list below: | ||
| MARK 4483 | Marketing Practicum | 3.00 |
| MARK 3820 | New Venture Marketing | 3.00 |
| COBA 4885 (see note 4) | Experiential Learning and Internship | 3.00 |
| COBA 4886 (see note 4) | Experiential Learning and Internship II | 3.00 |
| Total Credits | 60.00 | |
Notes:
1. To complete the program, students need to:
- Take MARK 1120 in their first term,
- Make note of courses that are not offered every term to adjust their plans accordingly,
- Take all pre-requisites prior to attempting to register for a given course,
- Understand which courses have additional minimum grade requirements in the prerequisites, and
- Retake the pre-requisite course to earn the grade required if they do not obtain the required grade in a pre-requisite course.
2. It is recommended for students to take CSIS 1180 as it is geared for marketing students, but students may also take CSIS 1280 or a website-related substitute approved by the Marketing Program Coordinator.
3. Students requiring assistance with registration in Communications (CMNS) courses should email the Communications Department Chair or Program Coordinator.
4. Student may take COBA Internship courses in place of the Upper-Level Marketing Elective. COBA 4885 and COBA 4886 internship courses provide the opportunity for students to gain unpaid work experience and course credit. Students who would like to find out more about the internship should send an email to the careercentre@douglascollege.ca at the start of their program. Please note that not all COBA courses are internship courses. Thus, if students want to take a COBA course other than COBA 4885 or COBA 4886, they should confirm with the program coordinator or department chair about that COBA course’s eligibility.
Cooperative Education Option
| Course Number | Course Description | Credits |
| COOP 1100 (see notes 5 and 6) | Co-operative Education I | 9.00 |
| Total Credits with Co-operative Education Option | 69.00 | |
Cooperative Education Option Notes:
5. Students who would like to find out more about co-op or internship should send an email to the careercentre@douglascollege.ca at the start of their program.
6. The Co-op work term is a minimum of 420 hours of work and must be taken through Douglas College's Co-op program. The timing of the work terms is restricted to the following:
- Can be undertaken only after completion of a minimum of two semesters, 18 credits.
- Cannot be taken in the last semester of the program.
Upon completion of this program students should be able to:
- Develop Digital Marketing Plans and Strategies.
- Evaluate Digital Marketing Programs of existing and proposed enterprises.
- Apply a broad range of Digital Marketing tools and techniques.
- Demonstrate an understanding of the role of digital technologies in a marketing context.
- Plan and execute marketing research and apply it to a current marketing opportunity.
- Apply current analytical tools and techniques to optimize digital marketing initiatives.