Marketing (Diploma)
Curriculum Guideline
Applicants must meet the admission requirements listed below:
Note: Some courses in this program require students to have completed Foundations of Math 11 with a grade of C (some courses may have a higher requirement). Therefore, it is strongly recommended that you check each individual course prerequisite and ensure that you have completed requirements prior to registration.
Graduation Requirements:
- Successful completion of 60.00 credits
- 50% (30.00 credits) of all coursework must be completed at Douglas College
- Must be in good academic standing
- A minimum of 50% of new Douglas College coursework to contribute to this credential
- Time limit to complete the program graduation requirements: 7 years. Any courses completed outside of that time limit will not be usable. Students may seek the permission of the Department/Program to complete a credential outside the approved time limits.
Course Requirements:
| Course Number | Course Title | Credits |
|
Required Courses: |
||
|
Introductory Marketing |
3.00 |
|
|
Personal Selling |
3.00 |
|
|
Business Mathematics |
3.00 |
|
|
Management Essentials |
3.00 |
|
|
ACCT 1235 (see Note 1) |
Principles of Accounting I & II |
3.00 |
|
Principles of Microeconomics |
3.00 |
|
|
Principles of Macroeconomics |
3.00 |
|
|
Excel for Business |
3.00 |
|
|
Promotional Strategy |
3.00 |
|
|
Marketing Strategy |
3.00 |
|
|
Marketing Research |
3.00 |
|
|
Elective (see Note 2) |
Any 1000-4000 level elective |
3.00 |
|
Upper Level MARK Electives |
3000-4000 level MARK electives |
18.00 |
| Choose one of the following two options: |
|
|
|
Business Communication |
3.00 |
|
|
ENGL 1130 (see Note 3) |
Academic Writing |
3.00 |
|
|
||
|
Capstone - select one of the following: |
||
|
Marketing Practicum |
3.00 |
|
|
New Venture Marketing |
3.00 |
|
|
COBA 4885 (see Note 4) |
Experiential Learning and Internship |
3.00 |
|
COBA 4886 (see Note 4) |
Experiential Learning and Internship II |
3.00 |
|
Total Credits |
|
60.00 |
1. A student who takes ACCT 1110 and ACCT 1210 may count ACCT 1210 as their elective. Otherwise, students will graduate with 63 credits.
2. Students are encouraged to consult with the Department Chair, Program Coordinator, or Advisor regarding any questions on elective choice. Students wishing to transfer to a degree program should ensure that 1000-2000 level courses are university transferable.
3. While English 1130 is suggested, students can substitute an English, Communications or Creative Writing course that transfers (as English credit) to one of the B.C. research universities (SFU, UBC, UBC-O, UVIC or UNBC).
4. COBA internship courses, COBA 4885 and COBA 4886, provide the opportunity for students to gain unpaid work experience and course credit. Students who would like to find out more about the internship should send an email to the careercentre@douglascollege.ca at the start of their program. Please note that internship placements are competitive, and not all COBA courses are internship courses.
Cooperative Education Option
| Course Number | Course Description | Credits |
| COOP 1100 (see Notes 5 and 6) | Co-operative Education I | 9.00 |
| Total Credits with Co-operative Education Option | 69.00 | |
Cooperative Education Option Notes:
5. Students who would like to find out more about co-op or internship should send an email to the careercentre@douglascollege.ca at the start of their program.
6. The Co-op work term is a minimum of 420 hours of work and must be taken through Douglas College's Co-op program. The timing of the work terms is restricted to the following:
- Can be undertaken only after completion of a minimum of two semesters, 18 credits.
- Cannot be taken in the last semester of the program.
Upon completion of this program students should be able to:
- Develop Marketing Plans and Strategies.
- Evaluate Marketing Programs of existing and proposed enterprises.
- Apply a broad range of Marketing tools and techniques.
- Demonstrate an understanding of the role of Marketing in an organizational context.
- Plan and execute marketing research and apply it to a current Marketing opportunity.