Lecture: 2 hours/week
Seminar: 2 hours/week
Lectures, seminars and/or case discussions.
INTRODUCING THE CONTEMPORARY BUSINESS WORLD
The Canadian Business System
The Environment of Business
Entrepreneurship, Small Business, and Business Ownership
Business Conduct including Ethics and Social Responsibility
UNDERSTANDING THE BUSINESS OF MANAGING
The Role of Managers
Managing Human Resources and Labour Relations
Motivating and Leading Employees
Producing Goods and Services
Marketing Processes and Consumer Behaviour
Marketing Mix: Product, Price, Place, and Promotion
MANAGING FINANCIAL ISSUES
Accounting and Information Systems
Money, Banking, and Securities Markets
At the end of the course, the successful student will be able to:
1. Define and describe the Canadian business system, and its environment, including forms of business ownership and existing and emerging societal issues
2. Recognize and explain the role of managers in the four functional areas of business: production, marketing, finance and personnel.
3. Use an enhanced vocabulary of business
4. Effectively produce written and oral business communications
Assessment will be in accordance with the Douglas College Evaluation Policy.
|Test(s) and/or quizzes||30-45%|
|Written research report||10-20%|
Students may conduct research as part of their coursework in this class. Instructors for the course are responsible for ensuring that student research projects comply with College policies on ethical conduct for research involving humans, which can require obtaining Informed Consent from participants and getting the approval of the Douglas College Research Ethics Board prior to conducting the research.
Griffin, Ricky W; Ebert, Ronald J; and Starke, Frederick A. Business, Latest Canadian Edition, Toronto Pearson Education Canada.
Griffin, Ricky W; Ebert, Ronald J; and Starke, Frederick A. Business Essentials, Latest Canadian Edition, Toronto Pearson Education Canada.
Nickels, W.G., J.M. James, S.M. McHugh , P.D. Berman and Rita Cossa. Understanding Canadian Business, Latest Ed. McGraw Hill.
Latest Edition of the Survival Guide for Business or other appropriate Learning Guide.
Other textbook(s) as approved by the department.