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Morna Jean Fraser

Morna Fraser

Faculty member
Marketing and Business Departments

Faculty of Commerce and Business Administration
Anvil Office Tower 828, Douglas College
604 527 5772
email

Educational Credentials
BA (University of British Columbia), MBA (Richard Ivey School of Business, Ontario)

Professional Designations
CFP (Certified Financial Planner), CIM (Canadian Investment Manager), FSCI ( Fellow of the Canadian Securities Institute)

Professional Affiliations
Member of the Financial Planners Standards Council of Canada. Member of Advocis.

Marketing Concentrations
Customer Relationship Management, Financial Services Marketing

Professional Profile
Morna brings 15 years as a financial consultant and manager of financial consultants advising high net worth clients as well a range of other marketing and business experience to her teaching. In addition to financial services Morna has worked in market research consulting, sales, project management, the not for profit sector, retail, as well as various teaching and coaching roles. Morna has taught management, sales and marketing courses at Langara College and the University of the Fraser Valley and has developed curriculum in the areas of financial services marketing and customer relationship management.

Morna is excited to be involved in teaching marketing and financial services at Douglas College because she believes the college balances the focus on practical work skill development with relevant theory in a way that is crucial for students to experience a smooth successful transition to the working world.

Degree Philosophy
Effective marketing is a core capability for every kind of business and Douglas College is excellently positioned to be able to add real value to students by offering a degree option in marketing. I see this degree as an important complement to the career focused, practical degrees in Accounting and Financial Services that are already offered by the Faculty of Commerce and Business Administration at Douglas College. Many companies and industries require candidates to have a degree in order to be considered for upper level positions. This degree would offer that option with more focused, relevant and job specific content than offered through a traditional university degree program.